It’s the age old battle, Marketing has their ideas and Sales has theirs and 9 times out of 10, they will butt heads… Marketing looks at conversion rates, bounce rates, campaign data, and any other number they can get their hands on. The marketing team is the backbone of any company that sells a product or service in an industry that has competition. Marketing is tasked with building a plan, devising a strategy and implementing the strategy. All this, while aiding the sales team in any of their needs/endeavors (marketing collateral creation, pitch deck building, etc…)
How many financial advisors and marketing consultants do you know? For the small and medium size business owners, you probably meet several. They are at every networking event, chamber of commerce meeting and seminar offered to business owners. They are everywhere and you never know who really knows their stuff and who is just blowing smoke.
Mobile Search Indexing
In 2014 internet usage on a mobile platform surpassed that of a desktop for the first time in history. Since then it has only been on the rise and has been dominating the way people search. Now Google has begun experimenting their shift from desktop to mobile search indexing. What does this mean? It means that Google will be looking primarily at the mobile version of a website when it adjusts its ranking signals.
Is PokemonGO a Dying Trend or Should You Capitalize on it Now?
What is PokemonGo?
PokemonGo is latest trend in the marketing world right now. Even if you yourself don’t play this game you have definitely heard about it. PokemonGo is a mobile app that takes your surrounding area and creates an augmented reality game right onto your mobile device. The goal of the game is simple: To catch all 150 pokemon.