A company's Google My Business account allows searchers to gain valuable information very easily.

Setting Up and Using Google My Business

Date: February 27, 2020
Author: Joe Giovannoli

When you search for a business on Google, you’ve likely noticed a square box on the right side of the screen containing all sorts of information on the...

A user sits at their laptop with their fingers on the keyboard as the screen encourages them to "Create your blog."

How to Structure Your Blog and Why It’s Important

Date: February 12, 2020
Author: Bryan Pattman

Now that you’ve read about the importance of blogging on your business’s website, it’s time to discuss the importance of your blog’s format. Your blog’s...

Measuring SEO Success: How Is Your Site Doing?

Date: January 31, 2020
Author: Joe Giovannoli

Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities. Everyone’s heard of SEO, but few people understand the effort...

The Importance of Blogging on Your Business’s Website

Date: January 31, 2020
Author: Bryan Pattman

You’ve probably noticed that the vast majority of websites have a blog section. But why should you add a blog to your website? There are many benefits of blogging...

Page Speed’s Impact on SEO

Date: January 17, 2020
Author: Bryan Pattman

What is Page Speed? Page speed is an important element search engines use when determining your site’s ranking. It is the amount of time it takes for a web page to...

Structured Data, Schema, and SEO all go hand in hand.

How Schema and SEO Work Together

Date: January 17, 2020
Author: Bryan Pattman

As the world’s premiere search engine, Google is constantly improving to match searchers’ intent. In other words, they’re always trying to figure out why...

With Google BERT, the search engine is putting an increased focus on understanding the nuance of language.

Google BERT: What Does It Mean for Your Next Search Query?

Date: January 10, 2020
Author: Bryan Pattman

Think about all the subtleties and nuances of the English language. You’ve got homophones, synonyms, polysemous words, homonyms, idiomatic phrases, and many other...

A man speaks directly to his phone's virtual assistant.

Voice Search, SEO, and the Importance of a Featured Snippet

Date: January 8, 2020
Author: Joe Giovannoli

“Alexa, when is the next leap year?” “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...

competitors in a race lined up at the starting line

Using Your Competition to Gain an SEO Advantage

Date: November 7, 2019
Author: Joe Giovannoli

By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking and domain...

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