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July 9, 2025
Blog
Dear Lawyers: You Don’t Get All Your Business From Referrals, and I Can Prove It

Here’s a reality check that might sting: while 70% of…

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June 25, 2025
Blog
The AI Search Revolution in B2B Legal: Why ChatGPT, Perplexity, and Claude Are Becoming Your Biggest Referral Sources

The Ground Is Shifting Beneath Law Firms A quiet revolution…

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June 18, 2025
Blog
Yes, Your Referrals Are Actually Validating You on Google First

The most dangerous assumption in legal business development is that…

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June 11, 2025
Blog
What Is Generative Engine Optimization (GEO) and Why Digital PR Alone Isn’t Enough

The rise of generative AI tools like ChatGPT and Perplexity…

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June 4, 2025
Blog
5 Signs Your B2B Law Firm Content is Invisible to AI Search (And What to Do About It)

Your corporate law firm’s website dominates Google for relevant terms…

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March 13, 2025
Blog
Elevating Your Law Firm’s Brand with Strategic Website Content

Previously published on JD Supra. In the modern world, it’s…

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January 27, 2025
Blog
Law Firm SEO Audit

One of the first steps that we take in helping…

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January 27, 2025
Blog
New Website Optimization Projects

In working with many different clients across a wide variety…

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January 3, 2025
Blog
A Round-Up of Google’s 2024 End-of-Year Updates Law Firms Should Be Aware Of

Google really took the phrase ‘New Year, New Me’ to…

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December 5, 2024
Blog
Seasonal SEO for Law Firms: How to Adjust Your Strategy for Down Times

During the Holiday Season, a period characterized by celebration, introspection,…

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November 19, 2024
Blog
Optimizing Your Law Firm’s Website Structure for SEO

Website structure, also known as website architecture, is often one…

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November 12, 2024
Blog
Reviewing the Tech Performance of the NLJ 500 Law Firms

Here at 9Sail, we are dedicated to helping law firms…

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