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Search Engine Optimization

Business team laughing with sticky notes on headSearch engine optimization, better known as SEO, is the present and future of digital marketing. It’s the process of increasing the quality and quantity of your website traffic by increasing the visibility of a website or web page to users of a web search engine. Have you ever Googled something and came across all of these web links that answered your initial question? They didn’t get there by mistake. Google, Bing and Yahoo have crawlers that go out and grab any information of all the content they can find on the internet. The crawlers then bring that information back to the search engine to create an index. The index is fed through an algorithm, which tries to match all of the data with what you initially looked up. It may sound easy, but there is a lot of time and work that goes in to it to ensure that its successful.

9Sail’s Multistep SEO Strategy

At 9Sail, we help our clients improve their search visibility through a multistep SEO strategy that we have in place. First and foremost, we’re looking to make sure that we can get you the quality of traffic that you need to thrive. If you’re a small business named Dell, but do construction work and the people coming to your website are looking for laptops, chances are you’re not doing a lot of business. We want to help you attract visitors who are looking for your services. By helping you add organic traffic, which is traffic that you don’t have to pay for, you’re already on your way to making more money and expanding your customer base.

How is it possible to generate traffic with a major company like Dell standing in your way? It’s simple: keywords. SEO focuses on specific keywords that will direct the highest quality traffic to your website. They need to be relevant to your business, however. If you’re a construction company, it would be a waste of time to try and rank for contracting or masonry. If things like “construction company roofing” and “construction near me” are words that are being searched thousands of times a month, then we know to prioritize that over anything else. By doing that, you’re chances of being noticed skyrocket. Of course, there are other things that need to be put into place, such as a title tag, meta description, content optimization and link/citation building. Don’t worry, our experts are the ones that will spend numerous hours putting all of these things into place, allowing you to focus on your business.

SEO is a long-term strategy, but it’s absolutely worth the wait. It’s an ongoing process, but the results and the business it brings you far outweigh the costs. If you’re ready to put your business on the map, contact one of our experts here. We offer a free site audit as well!

 

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