Make Your Website Work for Your Business

Search engine optimization, better known as SEO, is vital to all your digital marketing efforts. SEO impacts how your website shows up in search engine results pages (SERPs), draws leads to your business, and helps you stand out from the competition. 

Whether you’re running a construction company or heading a law firm, you’ve got countless other priorities – so, how can you find time to implement an effective ongoing SEO strategy during your (already) busy schedule?

9Sail, a local SEO agency, is here to help with that. We specialize in both SEO for contractors and law firm SEO because we know how important it is for you to get visibility online, and we have the knowledge and processes to make that happen. 

Think about this: Google doesn’t just randomly list websites when you ask it a question. Search results aren’t there by mistake. 

Search engines send out crawlers to retrieve information on the internet. With that information, search engines like Google, Bing, and Yahoo create an index and feed it through an algorithm that matches search queries with search results. 

It all happens in the blink of an eye, but getting every piece of the equation to work together takes a lot of work.

That’s where we come in. We know what Google and other search engines want to see, and apply our years of knowledge to make sure you’re in front of potential customers right when they need you: after they hit “enter”. 

Interested in catching a glimpse of what a targeted SEO strategy could do for you? Discover how this law firm doubled their revenue in just two years thanks to 9Sail’s SEO services.

A Data-Driven Approach to SEO

Whether you’re a family-owned window repair shop or an Am Law 200 firm, your SEO strategy needs to start with data—but what data should you be monitoring and factoring into the design of your overall strategy?When conducting an audit and building out a baseline, it’s important  to keep on eye on things like…

  • Page rankings
  • Organic traffic
  • Clicks
  • Impressions
  • Keyword rankings
  • Domain authority
  • Conversions
  • Backlinks

But even identifying the right metrics isn’t enough—you need an adaptable approach. The search engine landscape is constantly changing, but a consistent, high-quality data analysis gives your business insight into your best route forward.  

All of 9Sail’s clients benefit from hand-built, customized strategies each quarter and monthly reports. We promise a transparent, straightforward approach to all clients, and this is one of the ways we deliver it.

Ready to get started? Call us for a free site audit: 201-632-1185.

Why Work With 9Sail Over Another SEO Agency

We Understand Your Audience

What makes a successful SEO campaign? Understanding your audience. This insight only comes with experience.

We’ve worked for years with businesses across numerous industries. We have one-of-a-kind experience serving law firms and contractors, but our expertise doesn’t stop there. 

Our team of strategists are pros at the in-depth work of SEO: technical website analysis, competitive analysis, keyword research, optimizing title tags and meta research, voice search optimization, content creation strategies, and link and citation building. 

Because we have such a deep understanding of what you need to get your business traffic on search engines like Google and Bing, we can effectively tailor your strategy so you can achieve the best possible results.

We Set Your Business Up for Success

First of all, you should know that all our work is done by hand. We’re not about automating, setting-and-forgetting campaigns for clients. Frankly, even though it may be cheaper, it won’t get you the results you’re looking for. 

Instead, we set up, manage, and optimize your ongoing SEO campaign. Whether it’s right out of the gate or way down the road, we believe it’s critical to your success that we, the real, human experts, review your campaign data ourselves rather than outsource to robots or folks outside of the U.S. Why? It’s the only way to make the right strategic adjustments to optimize your unique campaign.

Our Industry Specialty Areas

Law Firm SEO

The legal industry is competitive, and that competition doesn’t end in the boardroom. SEO is an incredibly competitive space for law firms

But what’s the benefit of SEO for your law firm in the first place? 

  1. Organic search drives more than 50% of website traffic. 
  2. Website traffic means visits to your site, and visitors to your site are valuable leads in your law firm sales funnel. 
  3. The more leads you have, the greater chance you’ll snag new clients and boost your firm’s revenue. 

We’ve spent years learning and gathering insights regarding what your prospective clients are searching for. 

Simply put, we know the legal industry. We’ve worked with firms across practice areas, from family law to entertainment law to private investigations. But whether you specialize in personal injury law, workers compensation, or offer a full spectrum of legal services, 9Sail can help grow your practice from day one.

We combine a deep understanding of your practice areas with extensive keyword research. This knowledge means we can apply best practices to your business even as trends shift in the legal industry AND with SEO.

Contractor SEO

Over the years, we’ve built strong and lasting relationships with construction companies that specialize in all sorts of areas, including:

  • General contractors
  • Remodeling and restoration companies
  • Electricians
  • Flooring companies
  • Roofing companies
  • HVAC contractors
  • Landscapers
  • Plumbers
  • Window and door installers
  • And more

No matter what area of construction, we customize your SEO strategy to your business, your goals, and your customers. The result? We help you:

  • Reduce the stress of trying to navigate the complexities of search engines
  • Generate a healthy, sustainable source of leads and quality traffic via search engines 
  • Get the customers you need to grow your business

Just like many other industries, contractors operate in a very competitive space. You’re probably asking yourself, “how do I outrank a large competitor?” 

At 9Sail, we’ve proven time and time again that it’s possible to build strategies that give you the visibility your business needs while staying true to your brand identity—no matter the size of your company.

Our SEO Services Include…

Ready to get your website SEO-friendly? Whether you’re setting up your very first website or updating one that’s been with you for years, you need to consider the SEO performance of your website.

High traffic volume for your website? Sounds dreamy. But is that traffic doing you any good?

You don’t just need visitors—you need leads and conversions. And that means only your conversion rate can tell you how successful your website is.

With conversion rate optimization, we help visitors on your website take the next step towards becoming a customer. We look at how users use your website, what actions they complete—and what might prevent them from completing your goals.

SEO isn’t a one-time project. It’s an ongoing job that requires regular review and recalculation. After all, search engines, websites, and user needs are all constantly changing.

Because the landscape never looks the same, it’s essential to partner with experts on your website. Even when we’re done with the initial optimization, we’ll help you stay at the top of SERPs where your website belongs.

While SEO is critical for your site’s success, it’s not the only digital marketing activity you have going on. Social media marketing, email campaigns, video content—all businesses engage their audience in unique ways.

But you want to make all aspects of your digital marketing work for you, not just your SEO. We can help with that! We consult with clients to make sure all of your digital marketing efforts work together by connecting you with the right partners, so you can get the most bang for your buck.

High-quality SEO reporting is one of the most important ways we communicate with you about your SEO project’s success. Our reports provide transparency, accountability, and clarity about the work we’re doing for you.

Get More Website Traffic and Leads With SEO

Don’t settle for a website that just sits there. When done well, your online presence can be a significant player in your business’ growth and success, actively generating traffic and leads. Work with the right SEO agency and make it happen.

Wondering how your site is doing right now? Schedule your free site audit today.

Frequently Asked Questions About SEO

How does SEO work?

Search engine optimization (SEO) takes your website and helps it become more findable by search engines—and ideally ranking as highly as possible. But how does that work, exactly? 

SEO involves three different components: 

  • The search engine
  • The searcher
  • Websites

An example: Someone out there searches for “law firms in Texas.” The search engine sends out crawlers to websites to bring back information and index it. 

As crawlers comb sites, they attempt to pull valuable data from the site so they can understand what it’s about and rank it on the search engine results page. 

In other words, they’re looking for what’s most relevant to the search terms. 


The better you optimize your site, the more likely it is that you’ll rank highly.

What’s the difference between local SEO and technical SEO?

There is more than one type of SEO! Two especially important ones are local SEO and technical SEO.

Local SEO means you optimize your site for a specific geographic area. If your local business has a designated service area, you want to make sure your website ranks for your local audience’s searches. This involves not just choosing the right keywords for your local audience but getting your Google My Business set up correctly so Google can pull the right information from it. 

On the other hand, technical SEO involves digging into your website’s technical side to ensure all of its components are readable. This can include:

  • Indexing
  • Site maps
  • Site architecture and navigation
  • Metadata
  • Canonical URLs
  • SSL and HTTPS
  • Website speed
  • Mobile-friendliness

How long does it take to see results from SEO?

There’s no one timeline for seeing SEO results. Establishing or improving your search engine rankings depends on: 

  • Your competition
  • How competitive your industry is
  • How competitive your targeted keywords are
  • The needs of your website and web content

And, frankly, a lot more. However, SEO should show measurable results within a six- to twelve-month period. It’s important to remember that SEO isn’t a one-off project—it’s an ongoing investment in your business’s success.

Is SEO the same thing as search marketing?

Not quite! SEO focuses on making your website as search-engine-friendly as possible so you can get the most traffic possible from organic search results. 

Search Marketing (also known as Search Engine Marketing, or SEM) aims to get traffic from both paid and organic search results. 

It’s an “All thumbs are fingers, but not all fingers are thumbs” situation.

Why should I hire an SEO firm?

Having an attractive, mobile-friendly website is essential, but to be competitive, you need a strategy for using your website and making it easily accessible and usable to potential customers. SEO is how you do that. 


But SEO is complex. Search algorithms change. User needs change. Even your industry changes! It takes deep, specialized knowledge to deliver meaningful results amidst the ever-shifting digital landscape. An SEO company can help you:

  • Build or update your site for optimal performance
  • Create meaningful, valuable content for your audience
  • Improve your website rankings on search engines like Google, Bing, and Yahoo