AI platforms now answer legal questions before clients ever contact a firm. But whose content are those answers built on, and does the firm behind that information get credit?
9Sail analyzed 113,434 answers from ChatGPT, Google AI Overviews, Google AI Mode, Gemini, Copilot and Perplexity to 585 legal questions across 117 areas of law, collected daily over five weeks. In this session, we’ll walk through what we found:
- How often AI uses law-firm content compared with how often it names the firm
- Which platforms credit firms and which don’t
- Where law firms lead and where agencies and reference sites dominate
- What the most-credited firms have in common
- Why a quarterly check of a few questions can’t tell you whether your firm is showing up
Join 9Sail’s Chief Revenue Officer, Robyn Addis, in breaking down the findings of our new research study. You’ll leave with a clear picture of where law firms stand in AI search and a practical way to measure your own firm’s position.
Attendees will be able to:
- Explain the difference between being cited, credited and named in an AI answer, and why it matters.
- Describe how the major AI platforms differ in using and displaying law firm content.
- Identify which areas of law favor law firms and which favor agencies and reference sites.
- Explain why occasional manual checks don’t measure AI visibility, and what reliable measurement requires.
Event Details
Date: Wednesday, November 18, 2026
Time: 12:00 PM ET
Format: Live webinar (60 minutes) · Q&A included
Can’t attend live? Register anyway and we’ll send you the recording
Helpful resources
Discover the power of effective digital marketing.
Sign up to receive 9Sail’s exclusive content and tactical tips, focused on helping law firms grow.
9Sail takes your privacy seriously and will only use your personal information to deliver communications you have requested of us. You can change your preferences at any time.