Many legal marketing teams will head into 2027 with a mandate to ensure their firm is visible in AI answers, yet not have the tools or team to do it. You know your schema is incomplete, your practice area pages bury the answer, and your firm name reads three different ways across directories. What you don’t know is whether fixing it is a $15,000 line item or a $150,000 one, which piece has to come first, and how to explain any of it to a committee that wants an ROI projection attached to the request.

This session is about the budget, not the framework.

We’ll cost out the work of AI visibility by effort, dependency, and time-to-signal, then sequence it three ways for three different staffing realities: the three-person department with no development resource, the mid-size team working through an agency, and the larger group with in-house web support. You’ll see what a realistic first 90 days looks like in each case, which work should be purchased and which your team can absorb, and where firms waste money chasing after the wrong answer.

Join 9Sail Founder and CEO as he discusses:

• How to frame the request so it survives a management committee

• What to say when a partner asks for the ROI number that doesn’t exist yet

• How to build a cut order so a halved budget still produces a result instead of a stalled project

Who should attend:

• CMOs and marketing directors preparing budget requests who need to explain AI visibility priorities, costs, and expected returns to firm leadership or a management committee.

• Digital marketing and SEO leaders deciding how to sequence AI visibility work across content, technical improvements, and available resources.

• Marketing teams working with outside agencies that need to determine what to handle internally and where external support makes sense.

• Anyone responsible for firm growth who needs a practical 90-day plan that prioritizes where to invest first and what can wait.

Event Details

Date: Wednesday, October 21, 2026

Time: 12:00 PM ET

Format: Live webinar (60 minutes) · Q&A included

Can’t attend live? Register anyway and we’ll send you the recording