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Google search bar for core update, May 2020

Google’s Helpful Content Update

Date: September 6, 2022
Author: Sean McGee

We’ve got to stop meeting like this.  We last spoke about algorithm updates in early June when Google released a broad core update. I figured we wouldn’t be...

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The importance of Google reviews

Why Google Reviews are Crucial For Your Business

Date: September 1, 2022
Author: Taylor Tobey

Google reviews, both negative and positive, can prove to be extremely valuable for your business no matter what industry you are in. In fact, post-pandemic reviews have...

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Google Screened

Google Business Profile Posts: What Are They And How To Optimize Them

Date: August 30, 2022
Author: Louise Petersen

You’ve set up your Google Business account. Now, how can you make the most of your listing? One way is through Google Business profile posts. What are Google Business...

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Man holding a sign that says content

The Pros and Cons of Developing Content In-House

Date: August 25, 2022
Author: Sarah Brodsky

The task of beginning to develop content for your law firm’s website can feel daunting. What’s more, you’re presented with what feels like a large and defining...

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Can Too Many CTAs Hurt Your Law Firm’s Website?

Date: August 23, 2022
Author: Sean McGee

What is a CTA? A Call-To-Action (or “CTA”) is a specific sentence, phrase or even just a word that is designed to trigger a response from an individual reading your...

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Web traffic button pointing high position with two fingers.

5 SEO Tips for More Organic Traffic

Date: August 18, 2022
Author: Louise Petersen

Organic traffic refers to the people who find and visit your site through a search engine, such as Google. Usually, they are drawn to a page on your website that answers...

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Your Law Firm’s Online Content Needs a Boost

How to Find Your Law Firm’s Target Audience

Date: August 16, 2022
Author: Sarah Brodsky

A business cannot succeed without understanding its audience, and for law firms, this holds doubly true. Your law firm has its niche practice areas that give general...

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seo typing at laptop

How to Turn FAQs into Blog Topics

Date: August 11, 2022
Author: Louise Petersen

As important as content writing is, it can be an overwhelming responsibility that requires in-depth writing skills and time. The good news is, you might already have a...

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Woman sitting on floor typing at laptop while building backlinks to website

What is Internal Linking and Why Does it Matter?

Date: August 4, 2022
Author: Taylor Tobey

Internal linking is one of the simplest, yet critically important, aspects of SEO. In fact, you are probably already utilizing internal linking and aren't aware of the...

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