Google’s Helpful Content Update
We’ve got to stop meeting like this. We last spoke about algorithm updates in early June when Google released a broad core update. I figured we wouldn’t be...
CONTINUE READINGWhy Google Reviews are Crucial For Your Business
Google reviews, both negative and positive, can prove to be extremely valuable for your business no matter what industry you are in. In fact, post-pandemic reviews have...
CONTINUE READINGGoogle Business Profile Posts: What Are They And How To Optimize Them
You’ve set up your Google Business account. Now, how can you make the most of your listing? One way is through Google Business profile posts. What are Google Business...
CONTINUE READINGThe Pros and Cons of Developing Content In-House
The task of beginning to develop content for your law firm’s website can feel daunting. What’s more, you’re presented with what feels like a large and defining...
CONTINUE READINGCan Too Many CTAs Hurt Your Law Firm’s Website?
What is a CTA? A Call-To-Action (or “CTA”) is a specific sentence, phrase or even just a word that is designed to trigger a response from an individual reading your...
CONTINUE READING5 SEO Tips for More Organic Traffic
Organic traffic refers to the people who find and visit your site through a search engine, such as Google. Usually, they are drawn to a page on your website that answers...
CONTINUE READINGHow to Find Your Law Firm’s Target Audience
A business cannot succeed without understanding its audience, and for law firms, this holds doubly true. Your law firm has its niche practice areas that give general...
CONTINUE READINGHow to Turn FAQs into Blog Topics
As important as content writing is, it can be an overwhelming responsibility that requires in-depth writing skills and time. The good news is, you might already have a...
CONTINUE READINGWhat is Internal Linking and Why Does it Matter?
Internal linking is one of the simplest, yet critically important, aspects of SEO. In fact, you are probably already utilizing internal linking and aren't aware of the...
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