Build Traffic and Generate Leads Through PPC Advertising
The digital landscape is changing every day. Every business has a website, social media channels, email campaigns. We work remotely, shop online, and pick professionals to help us out with major life events based on what we see on Google.
It’s a crowded, noisy marketplace. What do you need to do to stand out? As a business owner, how do you choose the right digital advertising strategies so you bring traffic and potential customers to your website faster?
For many businesses, the answer is pay-per-click (PPC) advertising. PPC is an effective way to get in front of your target audience. It generates results, as well as valuable data you can use to make informed marketing decisions.
But the decisions to make can be overwhelming. Where do you start? How do you find the time to navigate PPC campaigns while running your business? And how do you know if you’re making progress?
If you find yourself asking any of the above questions, it sounds like you need an expert strategy for your PPC campaigns. 9Sail can help with that. We’re a PPC agency that works with professional services industries across the country. We have the experience and insight to help you achieve your goals with our data-driven PPC ad campaigns and PPC management services.
Ready to learn more? Contact us today.
A Hands-On Approach to Pay-Per-Click Advertising
We’ll be honest with you: some digital marketing strategies take time to work. Search engine optimization, one of our areas of specialization, is powerful and effective, but it can take months before seeing results.
Sometimes you don’t have that kind of time. That’s where PPC comes into play.
What is PPC?
Pay-per-click advertising is a type of internet marketing. With a PPC campaign, a business pays a fee when one of its advertisements is clicked.
This means that you don’t have to wait for people to come to your site. While costs vary depending on your industry, it’s faster than SEO and can give you the short-term results you’re looking for.
PPC Options for Your Business
When it comes to PPC options, you have lots of them. Search engine marketing—like Google AdWords—is a popular form of PPC.
How does it work? Businesses bid on keywords important to their business in an auction. Depending on their bid, they’ll be placed higher or lower in the search results. If a visitor clicks on your ad, you pay that fee.
But Google’s AdWords isn’t the only option out there for PPC advertising. Social media sites, such as YouTube, Facebook, Pinterest, and LinkedIn, also use the pay-per-click model for their own paid advertising.
Why Work With 9Sail Over Another PPC Agency
Our clients come to us because we can get results for them. But they stay because of our focus, depth, and transparency.
Lots of digital marketing agencies take a scattershot approach to their clients. That’s not a ding on them! But what makes us truly unique is that 9Sail has an exclusive focus on law firms and construction.
It’s what we do best.
We know this market.
We know the nuances and complexities of these industries inside and out.
And we know what it takes to help you succeed.
We don’t rush our client’s work. We take the time to dive deep into your services and key differentiators before creating and implementing your paid advertising campaign.
PPC is competitive, but 9Sail’s expert precision leads to results. We document and report all our work to clients, then hold ourselves accountable through monthly check-ins and quarterly planning sessions.
Want to see the results we’ve delivered to our other clients? Check out our case studies.
Our Industry-Specific Specialty Areas
Law Firm PPC
The legal industry is competitive. Not just for lawyers, but for legal marketing. “Lawyer” is one of the most expensive AdWords in PPC marketing, with the average cost per click coming in at $6.46. The cost per action is even higher, coming in at $135.17.
That’s why having a smart strategy for your law firm PPC is important.
But what are the benefits of PPC for your law firm in the first place?
- Target marketing means strategic use of marketing dollars
- Generate quick results so you can start bringing business through the doors
- PPC can be customized to meet your needs, no matter what they are
That’s where 9Sail shines. We understand both our industry and yours.
Our clients come from law firms across all practice areas, from family law to entertainment law to personal injury. No matter what services you offer your clients, we can help you grow your practice by delivering high-quality leads from day one.
Over the years, we’ve built strong and lasting relationships with construction companies that specialize in all sorts of areas, including:
- General contractors
- Remodeling and restoration companies
- Flooring companies
- Roofing companies
- HVAC contractors
- Window and door installers
- And more
We customize a PPC strategy to your business, your goals, and your customers. We help you:
- Reduce the stress of trying to navigate the complexities of search engines
- Generate a healthy, sustainable source of leads and quality traffic via search engines.
- Get the customers you need to grow your business.
Just like many other industries, contractors operate in a very competitive space. You’re probably asking yourself, “how do I outrank a large competitor?”
At 9Sail, we’ve proven time and time again that it’s possible to build strategies that give you the visibility your business needs while staying true to your brand identity—no matter the size of your company.
After starting or taking over your Google Ads account, we can take the reins and perform an extensive amount of research on the aforementioned keywords for you. This will allow us to target keywords or phrases that consider geo-location, user intent, and other factors in order to develop successful campaigns catered to different landing pages. Your competition could target certain keywords to try to steal business from you, so understanding what terms your competitors use and include can contribute to our strategy for your business.
Our team will continuously add, remove, and adjust keywords to optimize your campaigns for the highest conversion rate. We ensure that your quality score, which is Google’s rating and relevance of your keywords, landing pages and PPC campaign, are high. To keep you updated on our progress, we go over results with you in order to maximize your spending budget and discuss adjustments to our strategy. Are you ready for instant business? Visit our website today. We offer a free site audit! Give us a call to begin the process!
Our PPC Services Include…
Google Ads are a big part of PPC strategy for lots of our clients, so it’s important to keep accounts tidy and in good order. We go in and advise you on how to improve your efficiency and effectiveness in your Google Ads account. Things we consider include:
- Keywords and bids
- Bidding strategies and adjustments
- Ad copy
- Cross-campaign competition
- Device-level performance
- Local performance
All of this is done to help you decrease your advertising costs while increasing your leads and conversions.
One of the things that clients love about PPC advertising is that you can test and adjust advertising campaigns to improve their performance. But before you can start evaluating your campaigns and conversions, you need to have all the pieces in place. We make sure your platforms are set up to track all of your most important metrics.
Running PPC ads is a hands-on process. Our PPC team can handle every aspect of your ad management for your campaign, including:
- Keyword research
- Channel strategy
- PPC campaign launch
- A/B testing
What PPC ads will deliver the best results for you?
We help run campaign comparisons and test the most effective tactics for your PPC ads. This includes reviewing page element variations such as layout, ad copy, images, headlines, and CTAs. The result? An optimized paid search campaign that delivers the best performance for your business.
Transparency is one of our brand values at 9Sail. We thoroughly report everything we do for clients and make sure progress and results are clearly communicated. We know the importance of being in sync with our clients—that’s why we also conduct monthly check-ins and quarterly planning sessions.
Get More Website Traffic and Leads With PPC
You don’t have to wait forever for a successful online presence. PPC is a smart use of digital advertising dollars that boosts your visibility and drives traffic quickly while benefiting your organic search rankings.
Ready to launch a successful paid search campaign? Contact us at 9Sail to get started today.
Frequently Asked Questions About PPC
Does PPC work?
PPC is a fast and it’s effective for reaching your audience and bringing in new customers:
- Click-throughs from PPC results convert at a 1.5 times higher rate than their organic counterparts
- Leads from search engines have a 14.6% close rate
- Search ads can increase brand awareness by 80%
- 65% of B2B companies have acquired customers through LinkedIn ads
That being said, we believe it’s best when part of a long-term, comprehensive marketing strategy.
To help figure out what role PPC should play in your digital marketing activities, consider these questions:
- What are my goals for PPC?
- How are other businesses in my industry using it? Do they get the kind of results I’m hoping for?
- What’s my budget?
- What’s my team’s ability to manage a PPC campaign?
- What else can I do to support my online presence through PPC and SEO?
How long does it take to see results from PPC?
One of the benefits of PPC is that it delivers results quickly compared to other digital marketing tactics. While results do depend on an individual client’s budget, timeline, competition, products or services, and goals, campaigns can start driving leads as early as the first few days after launch. (However, it can take up to several weeks—as we said, timelines can vary.)
Are PPC ads worth it?
When you’re talking about your marketing budget, you want to get a good return on your investment. So it’s normal to wonder if something like PPC ads is worth the money.
While every client is different, PPC ads can be an excellent investment. Not only do they deliver strong results quickly, but the right strategy can also provide fantastic value when your team can bargain for searches, resulting in cost-effective traffic and lead generation.
Does PPC work for small businesses?
Small businesses can sometimes feel adrift in the digital marketing world. With smaller staffs and fewer resources, they often wonder if it’s possible to run a successful PPC campaign while staying within their budgets.
The answer: Yes. You don’t have to have a massive marketing budget to be highly successful with PPC ads.
PPC allows you complete control over your ads and how much you want to spend—at any time! You can set daily limits so you don’t overspend. You can choose your keywords, target audience, devices, and more. PPC also delivers faster results, meaning you can start converting more leads sooner. (And, of course, generating more revenue!) PPC also offers you the opportunity to collect valuable data, run A/B rests, and explore new markets before making a big investment.
Why is leveraging PPC important?
Keywords are competitive, especially for industries like the legal and construction industries. Lots of firms and businesses are jostling for the same impressions, clicks, and leads.
This can make it hard—really hard sometimes—to get top rankings on a search engine or show up for your target audience on Facebook.
But with the right paid advertising strategy, you can climb right to the top of search results more quickly so potential customers see you. This gives life to your marketing campaigns, increases your brand awareness, and even boosts your ability to rank for in-demand keywords.
In short: PPC is a fast track for your digital marketing. That’s why we provide PPC services to our clients. We lead high-converting clients right to your website and provide easy-to-follow routes down your sales funnel.