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Pay Per Click

Are you looking to attract more visitors to your website, but are unwilling to wait several months for search engine optimization strategies to take effect? At 9Sail, we take great pride in our ability to develop and execute SEO strategies, but it is not our only specialization. Pay-per-click advertising is a form of internet marketing where a business pays a fee each time one of their advertisements is clicked. This fee is driven by a bidding system which determines where you will be placed in the paid results based on your position in the bidding. Instead of waiting for organic traffic (traffic that is unpaid), you’re essentially paying for people to come to your website that have searched for a specific term or set of terms. It’s much quicker than SEO, and it can give you the results you are looking for.

Search engine marketing (SEM) is an extremely popular form of PPC, where advertisers bid for ad placement on a search engine’s sponsored links and utilizes target keywords to hone in on specific audiences looking for those terms. If we put in a bid for a keyword like “PPC Services,” we could end up at the very top of search engine results pages (SERPs). Pay-per-click advertising allows your ads to start getting impressions almost immediately after setting up and implementing campaigns.

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After starting or taking over your Google Ads account, we can take the reins and perform an extensive amount of research on the aforementioned keywords for you. This will allow us to target keywords or phrases that consider geo-location, user intent, and other factors in order to develop successful campaigns catered to different landing pages. Your competition could target certain keywords to try to steal business from you, so understanding what terms your competitors use and include can contribute to our strategy for your business.

Our team will continuously add, remove, and adjust keywords to optimize your campaigns for the highest conversion rate. We ensure that your quality score, which is Google’s rating and relevance of your keywords, landing pages and PPC campaign, are high. To keep you updated on our progress, we go over results with you in order to maximize your spending budget and discuss adjustments to our strategy. Are you ready for instant business? Visit our website today. We offer a free site audit! Give us a call to begin the process!

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