Blog

A man speaks directly to his phone's virtual assistant.

Voice Search, SEO, and the Importance of a Featured Snippet

Date: January 8, 2020
Author: Joe Giovannoli

“Alexa, when is the next leap year?”  “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...

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competitors in a race lined up at the starting line

Using Your Competition to Gain an SEO Advantage

Date: November 7, 2019
Author: Joe Giovannoli

By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking and domain...

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SEO factors listed in a notebook that a man is writing in

Domain Authority: What Is It and How Do I Boost It?

Date: October 31, 2019
Author: Bryan Pattman

Even though you can’t optimize for all of Google’s ranking factors, you can focus on and optimize one of the most heavy-hitting ones: page authority. If you...

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Two coworkers examining data to make decisions about conversion strategies

Website Conversation Strategies That Work: It’s All About Adding Value

Date: October 28, 2019
Author: Bryan Pattman

This guest blog was written by Paradigm Marketing and Design Chief Operating Officer & Senior Marketing Strategist, Carolyn Menz. Your website is up...

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Typewriter on light blue background

Why Storytelling Is an Impactful Content Strategy

Date: October 24, 2019
Author: Joe Giovannoli

Humans are innately drawn to the narrative of a good story, so why not use that approach to deliver engaging online content? Have you ever wondered why stories...

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Man and woman in two individual boxes using laptops

Top 4 Small Business SEO Challenges and Solutions

Date: October 17, 2019
Author: Joe Giovannoli

Major SEO hurdles that small businesses encounter — and sound ways to overcome them The one thing that we count on when it comes to Google is...

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Hands pointing at different components of keyword research on a whiteboard

How to Perform Keyword Research for SEO

Date: October 10, 2019
Author: Bryan Pattman

Love it or hate it, keyword research is a critical step in the content creation process and a necessary component to any successful content strategy. Keyword...

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Rand Fishkin Google Ranking Factors Survey Results

What Are the Most Important Google Ranking Factors?

Date: October 7, 2019
Author: Joe Giovannoli

The SEO world is constantly evolving. As tastes and technologies change, search engines adapt to the new landscape. Obviously, it’s critical for SEO...

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five pillars in a horizontal row

What Is a Pillar Page and Why Does Google Love Them?

Date: October 3, 2019
Author: Bryan Pattman

The way people search online has evolved, and so have the methods that search engines use to provide search results. If pillar pages aren’t in your SEO...

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