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What is Internal Linking and Why Does it Matter?

Date: August 4, 2022
Author: Taylor Tobey

Internal linking is one of the simplest, yet critically important, aspects of SEO. In fact, you are probably already utilizing internal linking and aren't aware of the...

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Where Is Your Website Traffic Coming From?

Date: August 2, 2022
Author: Sean McGee

I recently had a meeting with a client who needed a refresher on what referral traffic is and it inspired me to give a full breakdown of the different traffic sources...

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Dos and Don’ts of Writing a Blog for Your Law Firm’s Website

Date: July 28, 2022
Author: Sarah Brodsky

We all know the importance of having a successful website for your law firm in your attempt to gain new clients. A major tenant of your law firm’s online presence...

Six Blog Topic Ideas for Law Firms

Date: July 26, 2022
Author: Louise Petersen

One of the most important areas when it comes to SEO for many businesses, including attorneys and law firms, is publishing new content on a consistent basis, usually...

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Conversion Rate Optimization for Law Firms Part 3: How to Implement a CRO Strategy

Date: July 21, 2022
Author: Bryan Pattman

Once you’ve determined which essential elements you want to include in your conversion rate optimization (CRO) strategy, you’ll have to figure out the best way to...

The Power of Call Tracking and How it Can Help with Evaluating ROI

Date: July 19, 2022
Author: Taylor Tobey

If you are a part of a law firm, contracting company, or any other type of business that receives a majority of leads via the phone then you should have call tracking in...

How to Choose What Content to Write for Your Law Firm’s Website

Date: July 14, 2022
Author: Sarah Brodsky

You’ve been told by your marketing team that your law firm’s website needs a blog. You’ve been told that search engine optimization, or SEO, is necessary to the...

Why Reputation Management Matters (Especially In The Legal Space)

Date: July 12, 2022
Author: Sean McGee

We’ve all been there. We had a negative experience with a business and we want to make it known. It could have been a minor misstep with an inexperienced staff member...

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Conversion Rate Optimization for Law Firms Part 2: The Essential Elements of a CRO Strategy

Date: July 7, 2022
Author: Bryan Pattman

Whether your law firm has just built a website or you’ve had it for years, a solid conversion rate optimization (CRO) strategy can help you convert visitors into warm...

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