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Link building tactics

Five Common Backlinking Mistakes (and How to Avoid Them)

Date: September 20, 2022
Author: Taylor Tobey

When it comes to backlinking, many SEOs don’t go about it the right way, which is why people often believe it can be a waste of time. With that said, when done...

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Content Marketing Flow Chart Concept

Five Common Content Mistakes (And How to Avoid Them)

Date: September 15, 2022
Author: Sarah Brodsky

Content is becoming a bigger and more important part of online marketing efforts for businesses of all types and sizes. It helps your company rank higher on the search...

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Your Law Firm’s Online Content Needs a Boost

How To Improve Your Law Firm’s Online Presence

Date: September 13, 2022
Author: Louise Petersen

The legal profession can be demanding and require an attorney's full focus. But there are numerous benefits to engaging with people (and potential clients) online....

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Page Speed Optimization on Laptop

What is Page Speed and Why is it Important?

Date: September 8, 2022
Author: Taylor Tobey

In today’s day and age, people don’t have the time or patience to wait for a website to load. In fact, 40% of consumers will wait no more than 3 seconds before they...

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Google search bar for core update, May 2020

Google’s Helpful Content Update

Date: September 6, 2022
Author: Sean McGee

We’ve got to stop meeting like this.  We last spoke about algorithm updates in early June when Google released a broad core update. I figured we wouldn’t be...

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The importance of Google reviews

Why Google Reviews are Crucial For Your Business

Date: September 1, 2022
Author: Taylor Tobey

Google reviews, both negative and positive, can prove to be extremely valuable for your business no matter what industry you are in. In fact, post-pandemic reviews have...

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Google Screened

Google Business Profile Posts: What Are They And How To Optimize Them

Date: August 30, 2022
Author: Louise Petersen

You’ve set up your Google Business account. Now, how can you make the most of your listing? One way is through Google Business profile posts. What are Google Business...

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Man holding a sign that says content

The Pros and Cons of Developing Content In-House

Date: August 25, 2022
Author: Sarah Brodsky

The task of beginning to develop content for your law firm’s website can feel daunting. What’s more, you’re presented with what feels like a large and defining...

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Can Too Many CTAs Hurt Your Law Firm’s Website?

Date: August 23, 2022
Author: Sean McGee

What is a CTA? A Call-To-Action (or “CTA”) is a specific sentence, phrase or even just a word that is designed to trigger a response from an individual reading your...

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