Building Relationships with Journalists: Best Practices for PR
Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or...
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Generative AI in Google Search Results: What Does it Mean for the Future?
As AI technology rapidly evolves, so too does the way that major search engines are incorporating it into their search engine results pages (SERPs). Artificial...
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Unleashing the Power of Precision: Long-Tail Keywords & Legal SEO
In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the...
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Farewell to Universal Analytics and Welcome to GA4
RIP Universal Analytics (2012-2023) On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends...
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How to Identify Target Audiences for PR Outreach
Public Relations (PR) involves effectively communicating your business's message to an intended audience. In order to achieve this, it is crucial to have a focused...
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How to Plan and Create SEO-Optimized Content
Producing content for your law firm’s website is helpful in any form, but it has the most impact when you create content with SEO, or search engine optimization, at...
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How to Conduct Keyword Research for Law Firms
When starting your journey into law firm SEO, the first factor to consider in your strategy is the keywords you are intending to target. This is a critical first...
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The Pros and Cons of AI in Law Firm SEO and Legal Marketing
In June 2023, our founder and CEO Joe Giovannoli gave a presentation at the Maryland State Bar Association’s annual legal summit regarding AI and its uses in law...
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Who is Your Target Audience for Law Firm SEO?
When it comes to any marketing strategy, you want to have your target audience top of your mind, especially if you are investing in SEO. When you understand your...
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