How to Build Law Firm Brand Awareness
October 9, 2024
Having the expertise and skills of a seasoned attorney will only push your firm ahead of the crowd if clients know who your firm is—its values, its goals, and its history. If your “About Us”...
Pushing Through the Discomfort of Marketing Yourself as a Lawyer
October 2, 2024
As a lawyer, you’ve likely honed your skills in crafting airtight arguments, navigating complex legal systems, and advocating for clients in high-stakes situations. Yet, when it comes to marketing...
What Conversions Your Law Firm Should Be Tracking in GA4
September 18, 2024
Did you know that one third of potential clients start their attorney search online? Knowing that information, wouldn't you then want to be able to see just how many potential new clients you are...
Making the Most of Your Law Firm’s Google Business Profile
September 11, 2024
Whether your law firm is just starting out or you’re looking to improve your online presence, having a Google Business Profile is a critical element of modern digital marketing. Will you see the...
How Can Backlinks Impact Your Business Law Firm?
September 4, 2024
If you’ve ever read an online article for pleasure, business, or otherwise, odds are you have run into a backlink: the highlighted text that, when clicked, takes you to a new website, and often...
Why Should I Utilize Landing Pages on My Law Firm’s Website?
August 27, 2024
A robust online presence is crucial for businesses across all sectors, and law firms are no exception. One key component of a successful online strategy is the effective use of landing pages. A...
Optimizing Law Firm Websites: Beyond the Basics of Content Management Systems
August 19, 2024
In the dynamic landscape of the digital age, having a robust online presence is not just beneficial but essential for law firms. A crucial element of this digital strategy is the effective use of a...
The Importance of Generating Evergreen Content for Your Law Firm Website
August 15, 2024
With the continual rise of SEO practices, your law firm’s digital presence becomes more critical to its success every day. For new clients, your website may be the first impression they get of your...
How to Visualize Your Law Firm’s Marketing Data With Looker Studio
August 13, 2024
According to the ABA’s 2023 Websites & Marketing TechReport, “whether working with in-house or external marketers, only approximately 20% of respondents say they receive regular reports of...
Breaking Down The Google Antitrust Verdict – August 2024
August 7, 2024
Key Facts Federal Judge Mehta ruled that Google is an “Illegal Monopolist” in his August 5th, 2024 Opinion. Google has monopoly power in the markets for general search services (GSE) and...
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