Category: Blog

Is TikTok the New Google?

November 17, 2022

Taylor Tobey

According to internal data from Google, 40% of Gen-Zers prefer TikTok for online searches. With TikTok’s growing popularity, many people wonder whether it will overtake Google in the search arena....

Making Time for Content Creation During the Holidays

November 15, 2022

Sarah Brodsky

Content creation can feel like a burden, especially during the busiest times of the year. It can feel difficult to justify taking time to create content during the holidays when your bandwidth is...

Five Common SEO Myths Debunked

November 10, 2022

Taylor Tobey

There are many myths surrounding search engine optimization (SEO) and, without a good understanding of the industry, it can be hard to distinguish what is true and what is not. With this in mind,...

Content Marketing Flow Chart Concept

How to Craft the Perfect Piece of Law Firm Marketing Content

November 8, 2022

Mandy Fischer

7 ways to make high-quality law firm marketing content designed to boost SEO and attract, engage, and help potential clients understand the quality of your legal services. In today’s...

blog writing strategy

The Advantage of Blogging from Experience

November 3, 2022

Sarah Brodsky

As the institution of content marketing continues to evolve, it becomes increasingly apparent how influential a part of your marketing strategy blog creation can be for your law firm website. The...

on-page-seo

Five On-Page SEO Ranking Factors for Law Firms

November 1, 2022

Mandy Fischer

Search engines and users alike penalize websites that are slow to load. If you want to maintain a good SEO standing and safeguard your ability to remain top-of-mind with local clientele, then you...

The importance of Google reviews

Why You Should Use Landing Pages For Your Google Ads Campaigns

October 27, 2022

Taylor Tobey

To use a landing page or not for your Google Ads campaigns? In short, the answer is yes. Now, we will dig into the why.  Improved Ad Quality Score  Ad quality score is a rating, ranging from...

Top Four SEO Challenges and Solutions for Small Law Firms

October 25, 2022

Mandy Fischer

Major SEO hurdles that small and mid-sized law firms encounter — and sound ways to overcome them The one thing that we count on when it comes to Google is this: It changes constantly....

seo typing at laptop

Why Content Marketing is Essential for SEO (And Your Law Firm)

October 20, 2022

Louise Petersen

Content Marketing vs. SEO: Which Does Your Law Firm Need? If you’re here, it’s probably because you’re looking into techniques you can incorporate into your digital marketing strategy to...

SEO factors listed in a notebook that a man is writing in

Domain Authority: What Is It and How Do I Boost It?

October 18, 2022

Louise Petersen

What Is Domain Authority? Domain Authority (DA) is a search engine ranking score developed by Moz that predicts how likely a website is to rank in search engine result pages (SERPs). Domain...

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