Category: Blog
user intent seo strategy

Why Your SEO Strategy Should Include User Intent

March 21, 2023

Louise Petersen

Paying attention to the user intent behind your audience's search queries can have a significant impact on both your keyword research and content strategy. By understanding the "why" behind their...

Law Firm Marketing Experts on Finding and Showcasing Your Law Firm’s “Purple Cow”: How to Make a Bottom Line Impact in a Recession Environment (Webinar Recap)

March 14, 2023

Joe Giovannoli

I recently sat down with leaders in the legal marketing industry Stephanie Grober, Content and PR Manager with Horowitz Agency; Michael Murray, Chief Marketing Officer at Tully Rinckey; and Lynn...

Understanding Law Firm SEO Pricing

March 7, 2023

Joe Giovannoli

For many law firms, investing in effective search engine optimization services is essential to enable potential new clients (PNCs) to find and engage the firm for what they do best. According to...

9Sail Ranks No. 110 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies

February 28, 2023


Inc. magazine today revealed that 9Sail is No. 110 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in...

A user sits at their laptop with their fingers on the keyboard as the screen encourages them to "Create your blog."

How to Structure Your Law Firm’s Blog Posts and Why It’s Important

February 21, 2023

Louise Petersen

Now that you’ve read about the importance of blogging, it’s time to discuss the importance of your blog post’s format. Your blog’s structure is not only extremely beneficial to your...

Content Marketing Flow Chart Concept

Making a Good First Impression With Your Law Firm’s Content

February 14, 2023

Sarah Brodsky

Why a Good First Impression Matters As the old saying goes, “you never get a second chance at making a first impression.” This rings true for your law firm website as well. When it comes to...

Optimizing Your Law Firm Content for Google

February 7, 2023

Sarah Brodsky

When creating content for your law firm’s website, you’re really writing for two audiences: potential clients and search engines. These two audiences rely on each other – search engines want to...

metrics measuring effectiveness SEO efficiency 9sail fairfield NJ

Nine Metrics for Evaluating Your SEO’s Effectiveness

January 31, 2023

Taylor Tobey

Search engine optimization (SEO) is a critical component of any professional services firm's digital marketing strategy. By improving the quality and quantity of traffic that arrives at...

Google Screened

An Overview of Google’s 2022 Ranking Updates

January 24, 2023

Taylor Tobey

2022 was a busy year for Google as they released an abundance of updates. In addition, these updates occurred much closer together than they typically do. Below is a recap of the updates that took...

The Benefits of Creating Video Content for Your Law Firm

January 17, 2023

Sarah Brodsky

Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content...

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