Category: Blog
how to find the right seo firm handshake

Tips for Choosing A Search Engine Optimization Agency

July 9, 2021

Channing Lovett

Don’t just pick the first SEO firm on your search engine results page. Most people looking for an SEO agency do the same thing everyone else does—type “SEO agency New York," "SEO company New...

Contractor researching SEO on laptop in shop

7 Ways to Boost Your Contracting Company’s Onsite and Offsite SEO

June 7, 2021

Channing Lovett

Whether you own an HVAC installation business, a roofing company, or a full-service contracting firm, you know how important it is to establish your credibility and gain your customers’...

user intent seo strategy

Paid Search vs. Paid Social: Which Should You Use?

May 19, 2021

Joe Giovannoli

It’s the future of marketing, but many people don’t understand the difference between the two most commonly used types of digital advertising. Pay-per-click advertising and paid social...

attorney researching lead generation for law firms

The Complete Guide to Google Screened For Lawyers

May 7, 2021

Bryan Pattman

Whenever someone is on the hunt to find specific products and services online, they want to have confidence in knowing that the top results they see are for trusted companies - especially when it...

5 Tips for Law Firms When Navigating Google’s December 2020 Update 

April 14, 2021

Joe Giovannoli

Since the digital marketing landscape is constantly changing thanks to updates in best-in-class technologies and shifts in algorithms, every business with a web presence should be comfortable with...

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Why Content Marketing is Essential for SEO

March 24, 2021

Channing Lovett

Content Marketing vs. SEO: Which Do You Need? If you’re here, it’s probably because you’re looking into techniques you can incorporate into your digital marketing strategy to improve your...

10 Marketing Lead Generation Ideas for Lawyers

February 1, 2021

Joe Giovannoli

Lead Generation for Lawyers  We have all been in the middle of unloading groceries or sitting down for dinner when the phone rings and you answer just to find out it is a cold call from a business...

Legal Marketing Budget

The Ultimate Guide to Figuring out a Legal Marketing Budget

November 5, 2020

Joe Giovannoli

Marketing for attorneys is imperative to the success of a firm. From interstate billboards to the local TV spots parodied in Better Call Saul, law  firm marketing is a billion-dollar...

Mobile First Indexing

Why You Need To Focus On Google’s Mobile-First Indexing

October 16, 2020

Bryan Pattman

Google has been working on moving all websites over to mobile-first indexing for the past few years. This has been a known change in the digital marketing world, yet many businesses are not putting...

White Hat SEO Chalkboard

‌‌Black‌ ‌Hat‌ ‌and‌ ‌White‌ ‌Hat‌ ‌SEO‌

June 2, 2020

Bryan Pattman

‌An‌ ‌abridged‌ ‌overview‌ ‌of‌ ‌the‌ ‌light‌ ‌side‌ ‌and‌ ‌dark‌ ‌side‌ ‌of‌ ‌SEO‌ ‌ Optimizing‌ ‌your‌...

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