Why Your SEO Strategy Should Include User Intent
March 21, 2023
Paying attention to the user intent behind your audience's search queries can have a significant impact on both your keyword research and content strategy. By understanding the "why" behind their...
Law Firm Marketing Experts on Finding and Showcasing Your Law Firm’s “Purple Cow”: How to Make a Bottom Line Impact in a Recession Environment (Webinar Recap)
March 14, 2023
I recently sat down with leaders in the legal marketing industry Stephanie Grober, Content and PR Manager with Horowitz Agency; Michael Murray, Chief Marketing Officer at Tully Rinckey; and Lynn...
Understanding Law Firm SEO Pricing
March 7, 2023
For many law firms, investing in effective search engine optimization services is essential to enable potential new clients (PNCs) to find and engage the firm for what they do best. According to...
9Sail Ranks No. 110 on Inc. Magazine’s List of the Northeast Region’s Fastest-Growing Private Companies
February 28, 2023
Inc. magazine today revealed that 9Sail is No. 110 on its third annual Inc. 5000 Regionals: Northeast list, the most prestigious ranking of the fastest-growing Northeast private companies, based in...
How to Structure Your Law Firm’s Blog Posts and Why It’s Important
February 21, 2023
Now that you’ve read about the importance of blogging, it’s time to discuss the importance of your blog post’s format. Your blog’s structure is not only extremely beneficial to your...
Making a Good First Impression With Your Law Firm’s Content
February 14, 2023
Why a Good First Impression Matters As the old saying goes, “you never get a second chance at making a first impression.” This rings true for your law firm website as well. When it comes to...
Optimizing Your Law Firm Content for Google
February 7, 2023
When creating content for your law firm’s website, you’re really writing for two audiences: potential clients and search engines. These two audiences rely on each other – search engines want to...
Nine Metrics for Evaluating Your SEO’s Effectiveness
January 31, 2023
Search engine optimization (SEO) is a critical component of any professional services firm's digital marketing strategy. By improving the quality and quantity of traffic that arrives at...
An Overview of Google’s 2022 Ranking Updates
January 24, 2023
2022 was a busy year for Google as they released an abundance of updates. In addition, these updates occurred much closer together than they typically do. Below is a recap of the updates that took...
The Benefits of Creating Video Content for Your Law Firm
January 17, 2023
Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content...
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