Optimizing Your Law Firm Content for Google

February 7, 2023

Sarah Brodsky

When creating content for your law firm’s website, you’re really writing for two audiences: potential clients and search engines. These two audiences rely on each other – search engines want to...

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Nine Metrics for Evaluating Your SEO’s Effectiveness

January 31, 2023

Taylor Tobey

Search engine optimization (SEO) is a critical component of any professional services firm's digital marketing strategy. By improving the quality and quantity of traffic that arrives at...

Google Screened

An Overview of Google’s 2022 Ranking Updates

January 24, 2023

Taylor Tobey

2022 was a busy year for Google as they released an abundance of updates. In addition, these updates occurred much closer together than they typically do. Below is a recap of the updates that took...

The Benefits of Creating Video Content for Your Law Firm

January 17, 2023

Sarah Brodsky

Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content...

A user sits at their laptop with their fingers on the keyboard as the screen encourages them to "Create your blog."

A Step-By-Step Guide to Building a Successful Law Firm Blog Post

January 10, 2023

Sarah Brodsky

It’s one of the first things you hear when your law firm decides to pursue search engine optimization (SEO) or other digital marketing channels – you must begin producing content. This can feel...

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Five Tips To Optimize Google Business Profiles for Contractors

December 8, 2022

Brandon Prato

What is Your Google Business Profile Google maintains a platform that is often overlooked by business owners in the contracting industry. A Google Business Profile helps businesses manage their...

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Can I Do SEO Myself?

December 6, 2022

Taylor Tobey

The Value of SEO SEO uses a series of strategies and practices including increasing the quantity and quality of website content, layout, and user experience to drive a website’s ranking higher in...

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How to Integrate SEO into Your Digital Public Relations Strategy

December 1, 2022

Louise Petersen

As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives separate, both efforts can...

White Hat SEO Chalkboard

White Hat vs. Black Hat SEO: What’s the Difference?

November 29, 2022

Taylor Tobey

In the SEO community, there is often chatter about “white hat” and “black hat” SEO, but what does this actually mean? Why are people wearing hats? (Hint: It has nothing to do...

Handwriting text Title Tags. Concept meaning the HTML element that specifies the title of a web page.

Understanding the Role of Title Tags in Your Content

November 22, 2022

Sarah Brodsky

Search engine optimization can feel like a huge, impenetrable topic to unravel. You want to increase your law firm’s visibility, but you simply don’t know where to begin. A search engine...

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