Optimizing Your Law Firm Content for Google
February 7, 2023
When creating content for your law firm’s website, you’re really writing for two audiences: potential clients and search engines. These two audiences rely on each other – search engines want to...
Nine Metrics for Evaluating Your SEO’s Effectiveness
January 31, 2023
Search engine optimization (SEO) is a critical component of any professional services firm's digital marketing strategy. By improving the quality and quantity of traffic that arrives at...
An Overview of Google’s 2022 Ranking Updates
January 24, 2023
2022 was a busy year for Google as they released an abundance of updates. In addition, these updates occurred much closer together than they typically do. Below is a recap of the updates that took...
The Benefits of Creating Video Content for Your Law Firm
January 17, 2023
Video content is everywhere on the internet, from YouTube and TikTok to embedded videos on even the most reputable websites. With shorter attention spans and less time to commit to content...
A Step-By-Step Guide to Building a Successful Law Firm Blog Post
January 10, 2023
It’s one of the first things you hear when your law firm decides to pursue search engine optimization (SEO) or other digital marketing channels – you must begin producing content. This can feel...
Five Tips To Optimize Google Business Profiles for Contractors
December 8, 2022
What is Your Google Business Profile Google maintains a platform that is often overlooked by business owners in the contracting industry. A Google Business Profile helps businesses manage their...
Can I Do SEO Myself?
December 6, 2022
The Value of SEO SEO uses a series of strategies and practices including increasing the quantity and quality of website content, layout, and user experience to drive a website’s ranking higher in...
How to Integrate SEO into Your Digital Public Relations Strategy
December 1, 2022
As digital marketing evolves, the efforts and goals of different departments are beginning to align. While businesses often keep their SEO and public relations initiatives separate, both efforts can...
White Hat vs. Black Hat SEO: What’s the Difference?
November 29, 2022
In the SEO community, there is often chatter about “white hat” and “black hat” SEO, but what does this actually mean? Why are people wearing hats? (Hint: It has nothing to do...
Understanding the Role of Title Tags in Your Content
November 22, 2022
Search engine optimization can feel like a huge, impenetrable topic to unravel. You want to increase your law firm’s visibility, but you simply don’t know where to begin. A search engine...
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