Chatbots and Virtual Assistants: Enhancing Client Communication
In the legal field, effective client communication is not only a crucial part of a law firm's operations, but is often a determining factor in the success of their...
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What In-House Legal Marketers Need to Know About GA4
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4...
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Four PR Strategies & Tactics Your Law Firm Should Be Doing
Establishing, maintaining, and elevating a brand's reputation and increasing its visibility are essential aspects of marketing and public relations. In the...
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How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO
In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site's load speed is...
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Webinar Recap – “Converting Content into Clients: Performance-Based Content Marketing Strategies and Tactics”
Recently, Bryan Pattman, partner and Director of Communications at 9Sail, sat down to discuss how law firm content creation can lead to client acquisition. He spoke...
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AI’s Impact on the Legal Industry
The explosive growth in generative AI has had an impact across various industries, and the legal one is no different. AI has been both positive and negative for the...
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Five Public Relations Outreach Strategies That Can Benefit Your Law Firm
If you're wondering how to grow your law firm, the key lies in promoting it effectively. To generate new leads and increase brand awareness, it's essential to make your...
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Website User Experience for Law Firms: Accessibility, Trust, and Engagement
In today's digital age, a well-designed website is crucial for businesses to thrive, and law firms are no exception. A law firm's website serves as its online face,...
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Webinar Recap – “The Legal Marketing Playbook: Budgeting For Success In 2024 + Beyond”
Recently, 9Sail founder and CEO Joe Giovannoli sat down with several leading experts in law firm marketing to discuss something on everyone’s minds this time of...
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