attorney researching lead generation for law firms

The Complete Guide to Google Screened For Lawyers

Date: December 20, 2023
Author: Bryan Pattman

Whenever someone is on the hunt to find specific products and services online, they want to have confidence in knowing that the top results they see are for trusted...

Webinar Recap – Where Legal Marketing is Headed + Trends to Watch

Date: December 13, 2023
Author: 9Sail

In this installation of 9Sail’s Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and...

Building A Law Firm Brand Through Digital PR

Date: December 13, 2023
Author: Annika Cha

Does your law firm have an identity? You might be thinking about your logo, the people on your team, or even your company tagline. However, these things are different...

The State Bar of California and ABA Pave the Way for Generative AI Guidelines for Law Firms

Date: December 11, 2023
Author: Ryland Alkins

In a groundbreaking move, the State Bar of California has recently paved the way for lawyers on the use of generative artificial intelligence (AI) in their legal...

What is ROO and Why Should Your Law Firm Be Tracking It?

Date: December 4, 2023
Author: Taylor Tobey

As a legal marketer or member of a law firm, you’ve probably heard of ROI, also known as return on investment. But have you heard of ROO, also known as return on...

A Round-Up of 2023 SEO Trends for Law Firms

Date: December 1, 2023
Author: Bryan Pattman

As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law...

Chatbots and Virtual Assistants: Enhancing Client Communication

Date: November 21, 2023
Author: Ryland Alkins

In the legal field, effective client communication is not only a crucial part of a law firm's operations, but is often a determining factor in the success of their...

What In-House Legal Marketers Need to Know About GA4

Date: November 16, 2023
Author: Taylor Tobey

As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4...

Four PR Strategies & Tactics Your Law Firm Should Be Doing

Date: November 10, 2023
Author: Annika Cha

Establishing, maintaining, and elevating a brand's reputation and increasing its visibility are essential aspects of marketing and public relations. In the...

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