Legal Keywords and Competitive Analysis: Leveraging Digital Strategies for Legal Success
In the digital age, the legal landscape has undergone significant changes. As law firms and legal professionals increasingly adopt online marketing strategies,...
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Should You Include Video in Your SEO Strategy?
Did you know that the total time spent watching videos increased by around 249% from 2016 to 2020? As video becomes a more and more popular marketing tool, many of our...
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Webinar Recap – “The Law Firm’s Marketing Playbook: Unlock the Power of GA4 for Better Marketing Data Analytics”
In our recent webinar, we dug deep into the transformative potential of the newly released Google Analytics 4 (GA4) for marketing data analytics, breaking down the...
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PR Tools to Use For Your Law Firm
What Is PR And Why Is It Important For Law Firms? Public Relations is the practice of managing and maintaining the communication and image of a company or...
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Law Firm SEO Mistakes to Avoid: Common Pitfalls and How to Fix Them
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in...
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Building Relationships with Journalists: Best Practices for PR
Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or...
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Generative AI in Google Search Results: What Does it Mean for the Future?
As AI technology rapidly evolves, so too does the way that major search engines are incorporating it into their search engine results pages (SERPs). Artificial...
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Unleashing the Power of Precision: Long-Tail Keywords & Legal SEO
In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the...
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Farewell to Universal Analytics and Welcome to GA4
RIP Universal Analytics (2012-2023) On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends...
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