Law firms are in constant competition with their counterparts to bring in business, and with so many firms around the country, it’s essential that you’re generating business online from search engines. Working hard to ensure that you exceed your clients needs is where your focus should be, leaving very little time for you to worry about how your firm can get a constant flow of potential clients.
At 9Sail, we understand that your focus can only be in so many places at one time, which is why we believe utilizing a search marketing firm to help you generate leads from the web can take some stress out of your day. We’ll take the weight off of your shoulders while ensuring that you get the results you want, and keep you in the loop every step of the way.
Develop A Strategy
How can we help your firm make this enormous leap? Our experts have extensive experience working with law firms helping to improve their brand awareness and lead generation through search engine optimization and pay per click advertising. We’ve created unique PPC and SEO strategies for law firms that have proven effective in improving brand awareness, increasing traffic, and solving other marketing and business issues. Your law firm’s SEO strategy will be guaranteed to yield success.
Not only do we have comprehensive knowledge about the marketing aspects your firm needs, but we review your website to familiarize ourselves with how your business operates. It is essential that we understand your business, your voice, and your customer base so that we can improve what works and refine anything that is not working. Not only do we get acquainted with you, but we scout through your top competitors as well to see what’s working for them so we can counteract.
9Sail will create an actionable SEO campaign for your law firm and will work with you at every step of the way in implementing it. Our digital marketing strategies are all encompassing and have been proven to show results.
Keywords Are Key
In order to establish the backbone of our strategy, we start by creating a personalized keyword list that targets words that your potential clients are searching for. It’s crucial to understand what is being searched, as well as letting Google and your customers know what practice areas you specialize in.
As we create your personalized list we’ll also scale through your competition’s high ranking keywords to see why they’re outperforming you in Google’s rankings. From there, we’ll vet your entire keyword list to ensure that the keyword list we’re presenting you with is full of highly actionable phrases that will boost your law firm’s website’s ranking.
Our ultimate goal is to show Google that you’re the legal expert everyone should look to for help. This can be achieved by acquiring links to your website from highly authoritative websites and by ensuring accuracy of your contact information across the web.
At 9Sail we understand that for attorneys, SEO is not always their strong suit. Law school doesn’t focus on internet marketing, but we’ve got the experience and expertise to help you at every step of the way! As part of your content strategy, we’ll supply your law firm with a list of improvements to make when optimizing your website, so that it will rank higher and yield your firm more conversions.
We will also supply you with an overarching content calendar that will give you suggestions for writing highly informative blogs that will attract readers to your site and boost your organic search ranking. Our content calendars will give you everything you need to write high ranking blogs, including semantic keywords to insert, suggested word counts to aim for, a publication schedule, blog titles, and header tags to structure the post around.
Consistently posting strong and informative blogs will do wonder for any lawyer’s SEO, as blogs can regularly attract new readers and encourage brand loyalty. These blogs are a fantastic opportunity to prove that your law firm really does have an expansive and comprehensive understanding of its practice area. Each blog post is a chance for you and your team to prove that you really are the best in the business, so why not capitalize on these opportunities?
If you choose 9Sail as your legal SEO company, we will complete a full analysis of your current site’s elements.
We understand the complexities of the back end of a website, so we can assist you in implementing stronger page titles, meta descriptions, and optimizing page URLs for the highest possible success rate. These facets are not always on the top of your firm’s mind when creating content, so we scour through your entire site from its initial conception, underscoring what can be improved to yield even stronger Google rankings.
These tactics play into establishing your E-A-T (Expertise, Authoritativeness, Trustworthiness). Scaling this strategy and implementing other facets will position you as a leader in your industry in the eyes of Google, other search engines, and potential clients as well. There truly is no down side to implementing our SEO plan within your law firm.
PPC for Your Law Firm
For our law firm clients PPC, pay per click marketing, can provide faster results in a paid setting. We will set up and manage Google Ads for you so that way we can get your business ahead of the competition by taking advantage of Google’s paid advertising – a faster play than traditional SEO strategies.
We spend a substantial amount of time doing keyword research and targeting keywords so that when they are typed in by a customer, your ads will be seen at the top of search engine result pages. It’ll take the customer to the page you want them to see, and in return, can result in a qualified lead for your business.
An Ongoing Process
This is a long term process that rarely ever stays the same. 9Sail doesn’t stop working for you once you’ve reached the top because it’s important that you stay there. Between Google’s Algorithm changes, competitors implementing their own marketing strategies, and monitoring how people find the services you offer, it is imperative to continue to change and optimize your marketing strategy.