Law firms are in constant competition with their counterparts to bring in business, and with so many firms around the country, it’s essential that you’re generating business online from search engines. Working hard to ensure that you exceed your clients needs is where your focus should be, leaving very little time for you to worry about how your firm can get a constant flow of potential clients. At 9Sail, we understand that your focus can only be in so many places at one time, which is why we believe utilizing a search marketing firm to help you generate leads from the web can take some stress out of your day. We’ll take the weight off of your shoulders while ensuring that you get the results you want, and keep you in the loop every step of the way.
Develop A Strategy
How can we help your firm make this enormous leap? Our experts have extensive experience working with law firms. We’ve created unique PPC and SEO strategies for law firms that have proven effective in improving brand awareness, increasing traffic, and solving other marketing and business issues. Not only do we know about the marketing aspect itself, but we review your website to familiarize ourselves with how your business operates. It’s essential we understand your business, your voice, and your customer base so that we can improve what works and improve anything that is not working. Not only do we get acquainted with you, but we scout the competition as well to see what’s working for them so we can counteract.
Keywords Are Key
In order to establish the backbone of our strategy, we then create your personalized keyword list. It’s crucial to understand what is being searched, as well as letting Google and your customers know what you specialize in. Our ultimate goal is to show Google that you’re the legal expert everyone should look to for help. This can be achieved by acquiring links to your website from highly authoritative websites, or by ensuring accuracy of your contact information across the web. These tactics play into establishing your E-A-T (Expertise, Authoritativeness, Trustworthiness). Scaling this strategy and implementing other facets will position you as a leader in your industry in the eyes of Google and other search engines.
PPC for Your Law Firm
For our law firm clients, PPC can provide faster results in a paid setting. We will set up and manage Google Ads for you so that way we can get your business ahead of the competition by taking advantage of Google’s paid advertising – a faster play than traditional SEO strategies. We spend a substantial amount of time doing keyword research and targeting keywords so that when they are typed in by a customer, your ads will be seen at the top of search engine result pages. It’ll take the customer to the page you want them to see, and in return, can results in a qualified lead for your business.
An Ongoing Process
The process is ongoing and rarely ever stays the same. 9Sail doesn’t stop working for you once you’ve reached the top because it’s important that you stay there. Between Google’s Algorithm changes, competitors implementing their own marketing strategies, and monitoring how people find the services you offer, it is imperative to continue to change and optimize your marketing strategy. If you’re ready to make the change, contact us and we’ll gladly give you a free site audit.