Call (201) 632-1185

Conversion Rate Optimization

Every business’ dream is to have a high volume of traffic coming to their website to interact with your content. While many businesses and SEO companies look at the amount of traffic coming to their site as a measure of success, there is actually a better way. Although the amount of traffic and clicks you’re getting monthly are extremely important, your total conversions and conversion rate can truly tell you how successful your website is.

What is Conversion Rate Optimization?

It is the systematic process of increasing the amount of website visitors who take a desired action, such as buying a product, requesting a quote or signing up for an email list. CRO helps you to understand how users move around your site, as well as seeing the actions they complete and seeing what’s preventing them from completing your goals.

By using tools such as Google Analytics and Google Search Console, we’re able to analyze data and see which conversion funnels are working and which need to improve. We’re aiming to create a client journey that is simple, intuitive, and will allow site visitors to convert. It’s great to have as much traffic as possible, but what good is it if none of them are converting? We need to cater to your audience. Using our expertise and the data we collect, we can hypothesize and test different page styles, text, etc. in order to create the optimal path for the most conversions. Clients like websites where they feel comfortable and in control, so understanding how the clients feels, both positively and negatively, will drive the decision making process. What happens when they feel good? They convert.

Because our expert team has years of experience generating revenue for businesses, 9Sail is the team to work with when you want to maximize your ROI through more conversions. We don’t make hunches, we make practical decisions based on data and knowledge of the businesses we’re working with. Don’t rely on users to suddenly start converting more, contact 9Sail today to learn how we can help you improve your website to convert more leads!

Top