There is nothing worse for a business owner than when a customer says to them, “Wow, I didn’t know you offered that service!” That’s the unfortunate story for many, especially contractors. Many websites don’t provide the right context necessary to have their site appear when a potential customer looks up certain things on a search engine. For example, many construction companies offer roofing services, but are often overlooked in favor of their competition because their website does not have a service page for roofing, or the page is poorly written. When their website does appear, people may see that it’s a construction or general contractor company and won’t be sure of the services offered unless they explore the site. We know that professionals in this industry have a lot on their plate because of the extensive amount of work they do, which is why it’s important to us that we create the right strategy to accommodate your business and its specific needs.
You vs. Your Competition
Sure, you may be a great roofing company, but how will customers know that when Google shows that you’re good at building new structures and nothing else? That’s where 9Sail can make all the difference. We carefully comb through your website, as well as the websites of your top competitors, to see what they’re doing right and where you may be coming up short. It’s essential we understand why other roofing companies are getting first page visibility so that way we can structure a strategy that will put you ahead of the competition.
Title Tags and Meta Descriptions
The central component of our strategies is to perform keyword research and learn how your customers are searching for the services you provide. If customers are searching “residential roofing,” “commercial roofing” and “roof cleaning” at a high rate in any given month, it’s important that we utilize these topics and queries in the website’s content. We take care of the title tags and meta descriptions. The title tag tells Google and other search engines what you do, whereas the meta description is your marketing copy that summarizes a specific page and its purpose. Writing your title tag and meta description is critical to successfully getting clicks and leads from search engines.
SEO and PPC for Roofing
Since SEO is a long-term strategy, we also recommend using pay-per-click advertising to start seeing immediate results. We set up and manage the Google Ads account for your business, which allows us to target specific search queries and have them show up at the top of search engine result pages as an advertisement. It targets a specific page on your website that entices the user to complete an action that can, in return, turn into business for you. Don’t worry, we know the ins-and-outs of the roofing business, and after researching your specific business and service offerings, we’ll guide the strategy in the right direction. By applying these tactics, we’ve helped various roofing and construction companies grow their business beyond their expectations. If you’re ready to make the next jump, be sure to contact us for a free site audit.