Here’s the hard truth: most of your potential customers aren’t looking beyond the first few results on Google when searching for contractors.
Given all the other construction-related decisions they have to make, people can be overwhelmed by the process of finding a contractor. They want solutions to be quick and easy, and with that, realistically, you won’t catch them browsing through the second page of search results.
So, what do you do if your business isn’t a top-ranking website that’s appearing on the first page of SERPs? You focus on improving the search engine marketing strategy for your contracting company.
Although search engine optimization and pay-per-click advertising strategies might not be top-of-mind when you’re creating your marketing strategy, stiff competition in the construction industry means that it’s more important than ever to make sure your website is at the top of search results. Ranking high in search results the only way you will get the visibility and leads you need to grow your business.
So how exactly do you get that? By implementing a data-driven SEO and PPC strategy.
SEO and PPC can help you:
- Build meaningful brand awareness in your target markets for your service area.
- Generate qualified, ready-to-convert leads through your website, Google, and other online sources.
- Take the challenging work of search engine marketing off your plate so you can focus on your job while still getting a great return on investment (ROI).
Executing a comprehensive search marketing strategy takes consistency, time, and focus. If this sounds overwhelming to you, that’s okay. Why? You don’t have to know how to do this. Instead, you can work with a search marketing agency like 9Sail who has expertise in handling PPC and SEO for contractors.
As a trusted contractor SEO agency, we build marketing strategies that give your business visibility, achieve your goals, and stay true to who you are as a company. Our SEM experts can help take digital marketing work off your plate so you can focus on doing what you love: providing top-notch work for your clients while growing your business.
Wondering how your site is doing right now? Get a free site audit with no strings attached.
Why SEO is Important for Contractors
Whether you’re a roofer, a renovation specialist, or a general contractor, your SEO strategy is a vital part of your marketing plan. Building an online presence for your business is more than having a website and a few social media accounts. You have to get traffic—aka, website visitors—to get results. Right now, organic search drives over 50% of web traffic!
Getting traffic—and turning visitors into customers—requires an adaptable long-term strategy. Website traffic requires a comprehensive keyword strategy to support successful SEO campaigns.
Let’s look at this a little more closely. Keywords are the foundation of SEO, and 9Sail helps you discover what keywords your customers are using when they look for construction companies.
What are the common phrases, and how often are they being used? What keywords are coming up in local searches for renovation contractors, roofers, or construction companies?
We put hours of research into helping you find the answers to these questions, and then we turn those answers into a strategy that will help boost your rankings. This process takes work, consistency, and expertise to ensure your company achieves your goals – but it all pays off in the end, literally.
PPC for Contractors
Successful renovation, construction, etc. contractor SEO can take time to implement. Sometimes, however, you need results faster. That’s where paid search engine marketing options like pay-per-click advertising come in handy.
Pay-per-click (PPC) advertising lets you skip the waiting game by bringing customers directly to your web pages through Google advertising.
If this sounds intimidating, don’t worry. We set up PPC ads and manage them for our clients, so you don’t have to juggle any new responsibilities. Along with running the ads, we’ll keep them up-to-date with the most effective keywords and search terms for your business, which attracts the customers who are already looking for you. In addition to managing and optimizing your Google Ads PPC account, we also make bid adjustments to make sure you’re getting the best results from your spend.
Do you have questions, or are you ready get started? Contact us today!
Our Approach to Search Marketing for Contractors
At 9Sail, we’ve helped construction companies, roofers, and renovation contractors take the lead in local SEO and get ahead of their competition. Our goals for you?
- Reduce the stress of trying to navigate the complexities of search engines
- Help your website grow a healthy, sustainable source of leads and quality traffic via search engines
- Get the customers you need to grow your business
Over the years, we’ve built strong and lasting relationships with construction companies that specialize in all sorts of areas, including:
- General contractors
- Remodeling and restoration companies
- Flooring companies
- Roofing companies
- Painting companies
- HVAC contractors
- Window and door installers
- And more
Regardless of what area of construction you specialize in, we customize our strategy to your business, your goals, and your ideal customers.
We Have a Client-First Mentality
Just as no two houses or buildings are exactly alike, each of our clients is different. We’re proud of our white-glove SEO service and hands-on approach. None of our SEO or PPC services are automated or one-size-fits-all.
Your strategy for a top-ranking website will be multifaceted, long-term, and totally unique to your goals for your website and your business.
Does it involve hours of research, planning, and refining? Yes. The best results come with time. It’s a long-term investment for your business, but our process for building effective, on-going SEO campaigns is proven. We know it will work for you because we’ve seen it work time and time again. How does our process work? We…
- Conduct a website and data audit
- Develop a long-term SEM strategy
- Implement an ongoing SEO/PPC plan
Interested in learning more about our proven process? Schedule a meeting with our team, and we’ll be happy to dive into the details.
Maximize Your Construction Marketing
Our experienced team at 9Sail is ready to help take your business to the next level so you can rank higher in search, generate more traffic and convert higher quality leads.
At 9Sail, we pride ourselves on our accessibility and transparency. We’re here for you every step of the way while keeping you in the loop on all of our work, insights, and opportunities. You can rest assured that team members will complete your work with in-depth knowledge and understanding of the geographic location.
If you’re ready to boost your contractor marketing through search engine marketing, or if you’d like to learn more about how SEO/PPC can benefit you, get in touch.
Contractor SEO and PPC FAQs
What is Contractor SEO?
SEO, or search engine optimization, is editing and developing websites and web content to perform well on search engines like Google or Bing. Numerous ranking factors come into play:
- Your website needs to be correctly coded so search engines can find and crawl it.
- Your website needs to be secure, mobile-friendly, and load quickly.
- Your website needs to have high-quality, unique content that’s optimized for search engines. This content should be updated regularly.
- Your website needs to get citations, links, and references from other websites. These websites should be considered relevant to your own and authoritative.
How Long Does it Take to See Results from SEO?
SEO is effective, but it doesn’t happen overnight. With the right strategies and the right partner, it can take between 3-6 months to see meaningful results. Depending on your industry, though, it may take longer—some industries have highly competitive keywords.
The effort is worth it, though. A good SEO strategy will lead to a top-ranking website, improved lead generation, and a strong return on investment.
Why Should I Hire an Agency that Does SEO for Contractors?
In construction, it’s crucial to find the right person for the job. You wouldn’t hire an HVAC professional to refinish hardwood floors, after all.
Working with an SEO agency provides you access to expertise and assistance that leads to the results you want. We handle both the daily work of SEO—like monitoring your online presence and collecting data for analysis—and the big picture strategies that help you grow your business. We provide the technical knowledge for optimizing your content and connect you with other internet marketing professionals like web designers and copywriters to get you the best product possible.
How Does PPC Work?
Pay-per-click advertising is a way to grow your digital audience faster. A form of paid search engine marketing, PPC platforms allow you to buy visits to your website instead of playing the waiting game with organic search results.
While there are numerous options for PPC, Google AdWords is currently the most popular. Let’s look at how it works.
- Google acts as the gatekeeper for which ads will show up above search results.
- If you want to show up, you place a bid on keywords related to your business.
- If a competitor outbids you, their campaign will show up above yours, but if you have the higher bid, yours gets the top billing.
The idea behind that is that higher displaying ads are more likely to get engagement from potential customers.
While this can be expensive, remember that it’s “pay-per-click.” If your ad isn’t getting clicks, then you don’t pay anything.