When you’re looking to get work done on your home or your business, it’s very rare that you’ll explore more than a few options on Google because you will quickly find what you’re looking for. More often than not, many companies go unnoticed by thousands of potential customers because they cannot find them online. That’s why it’s so important for contractors to implement effective SEO and PPC strategies. Utilizing SEO and PPC can improve awareness of your brand, bring more traffic to your site, and improve the conversion process – all of which can contribute to increasing revenue.
The Competition is Fierce
Just like many other industries, contractors operate in a very competitive space. If you were to type “construction companies near me” on a search engine like Google or Bing, you would generate thousands of results. Because there is so much competition, you’re probably asking yourself “how do I outrank a large competitor?” At 9Sail, we have continuously proven time and time again that we can build strategies that give you the visibility your business needs while staying true to your brand identity – no matter the size of your company. Utilizing our knowledge of creating and implementing SEO processes, we have the expertise and tools that will drive your business straight to the top.
Construct the Right Keyword Strategy
Carefully developing a successful, comprehensive keyword strategy is of paramount importance to a successful SEO campaign, especially when it comes to construction. Keywords are the focal point of SEO, which is why we put countless amounts of hours into finding the search terms that will bring your business the most qualified leads. What words are potential customers looking up when they use search engines, and how many times are these words used a month? These are the questions we look to answer so that way we can formulate the correct plan. By targeting the right keywords for your business and implementing them in a natural way, progress can be made toward boosting your rankings in search results.
Consistent content creation is an effective way to implement keyword research, but it also allows your customers to learn more about you and what you offer. Using carefully selected keywords and content topics will show Google that your business creates original content, which will result in a flourishing website. Members of the 9Sail team are experts at designing and guiding a content strategy that will show search engine users that your services are capable of solving their most pressing issues.
We have worked with various construction companies and know what it takes to get you ahead of the competition. If your specialization is in roofing, siding, etc. we tailor our strategies around what you do to ensure search engines and site visitors understand your services. Our end goal is to see your business develop a healthy source of leads and site traffic through search engines, allowing you to break through the mystery of search marketing and reach the customers you rightfully deserve.
PPC for Contracting and Construction
Through our effective PPC strategies, we can bring customers right to the page that you want them to see through Google advertising – which allows us to skip the long-term play that SEO can bring. Don’t worry; we set up and manage these for you.. We also ensure that we spend the proper amount of time looking up the most effective keywords and search terms in order to attract people looking for your service offering. The customer clicks on the ad, sees the specific page that you want them to see, and hopefully complete a conversion to capture them as a lead.
At 9Sail, we pride ourselves on our availability and transparency. We are here for you every step of the way while keeping you in the loop on all of our work, discoveries, and opportunities. We’re a company based in the United States, so you can rest assured that your work will be completed by team members with a deep knowledge and understanding of the geographic location. The 9Sail team is ready to take your business to the top. Trust in our specialists, and we’ll deliver the results. Contact us today for a free site audit.