The Importance of Blogging on Your Business’s Website

Date: January 31, 2020
Author: Bryan Pattman

You’ve probably noticed that the vast majority of websites have a blog section. But why should you add a blog to your website? There are many benefits of blogging...

Page Speed’s Impact on SEO

Date: January 17, 2020
Author: Bryan Pattman

What is Page Speed? Page speed is an important element search engines use when determining your site’s ranking. It is the amount of time it takes for a web page to...

Structured Data, Schema, and SEO all go hand in hand.

How Schema and SEO Work Together

Date: January 17, 2020
Author: Bryan Pattman

As the world’s premiere search engine, Google is constantly improving to match searchers’ intent. In other words, they’re always trying to figure out why...

With Google BERT, the search engine is putting an increased focus on understanding the nuance of language.

Google BERT: What Does It Mean for Your Next Search Query?

Date: January 10, 2020
Author: Bryan Pattman

Think about all the subtleties and nuances of the English language. You’ve got homophones, synonyms, polysemous words, homonyms, idiomatic phrases, and many other...

A man speaks directly to his phone's virtual assistant.

Voice Search, SEO, and the Importance of a Featured Snippet

Date: January 8, 2020
Author: Joe Giovannoli

“Alexa, when is the next leap year?” “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...

competitors in a race lined up at the starting line

Using Your Competition to Gain an SEO Advantage

Date: November 7, 2019
Author: Joe Giovannoli

By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking and domain...

SEO factors listed in a notebook that a man is writing in

Domain Authority: What Is It and How Do I Boost It?

Date: October 31, 2019
Author: Bryan Pattman

Even though you can’t optimize for all of Google’s ranking factors, you can focus on and optimize one of the most heavy-hitting ones: page authority. If you...

Two coworkers examining data to make decisions about conversion strategies

Website Conversation Strategies That Work: It’s All About Adding Value

Date: October 28, 2019
Author: Bryan Pattman

This guest blog was written by Paradigm Marketing and Design Chief Operating Officer & Senior Marketing Strategist, Carolyn Menz. Your website is up...

Why Storytelling Is an Impactful Content Strategy

Date: October 24, 2019
Author: Joe Giovannoli

Humans are innately drawn to the narrative of a good story, so why not use that approach to deliver engaging online content? Have you ever wondered why stories...

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