Blog

Building Relationships with Journalists: Best Practices for PR

Date: July 18, 2023
Author: Annika Cha

Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or...

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Generative AI in Google Search Results: What Does it Mean for the Future?

Date: July 14, 2023
Author: Sarah Brodsky

As AI technology rapidly evolves, so too does the way that major search engines are incorporating it into their search engine results pages (SERPs). Artificial...

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Unleashing the Power of Precision: Long-Tail Keywords & Legal SEO

Date: July 11, 2023
Author: Ryland Alkins

In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the...

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Farewell to Universal Analytics and Welcome to GA4

Date: July 5, 2023
Author: 9Sail

RIP Universal Analytics (2012-2023) On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends...

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How to Identify Target Audiences for PR Outreach

Date: June 28, 2023
Author: Annika Cha

Public Relations (PR) involves effectively communicating your business's message to an intended audience. In order to achieve this, it is crucial to have a focused...

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How to Plan and Create SEO-Optimized Content

Date: June 26, 2023
Author: Sarah Brodsky

Producing content for your law firm’s website is helpful in any form, but it has the most impact when you create content with SEO, or search engine optimization, at...

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How to Conduct Keyword Research for Law Firms

Date: June 20, 2023
Author: Taylor Tobey

When starting your journey into law firm SEO, the first factor to consider in your strategy is the keywords you are intending to target. This is a critical first...

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The Pros and Cons of AI in Law Firm SEO and Legal Marketing

Date: June 16, 2023
Author: Joe Giovannoli

In June 2023, our founder and CEO Joe Giovannoli gave a presentation at the Maryland State Bar Association’s annual legal summit regarding AI and its uses in law...

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Who is Your Target Audience for Law Firm SEO?

Date: June 7, 2023
Author: Taylor Tobey

When it comes to any marketing strategy, you want to have your target audience top of your mind, especially if you are investing in SEO. When you understand your...

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