The State Bar of California and ABA Pave the Way for Generative AI Guidelines for Law Firms

Date: December 11, 2023
Author: Ryland Alkins

In a groundbreaking move, the State Bar of California has recently paved the way for lawyers on the use of generative artificial intelligence (AI) in their legal...

What is ROO and Why Should Your Law Firm Be Tracking It?

Date: December 4, 2023
Author: Taylor Tobey

As a legal marketer or member of a law firm, you’ve probably heard of ROI, also known as return on investment. But have you heard of ROO, also known as return on...

A Round-Up of 2023 SEO Trends for Law Firms

Date: December 1, 2023
Author: Bryan Pattman

As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law...

Chatbots and Virtual Assistants: Enhancing Client Communication

Date: November 21, 2023
Author: Ryland Alkins

In the legal field, effective client communication is not only a crucial part of a law firm's operations, but is often a determining factor in the success of their...

What In-House Legal Marketers Need to Know About GA4

Date: November 16, 2023
Author: Taylor Tobey

As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4...

Four PR Strategies & Tactics Your Law Firm Should Be Doing

Date: November 10, 2023
Author: Annika Cha

Establishing, maintaining, and elevating a brand's reputation and increasing its visibility are essential aspects of marketing and public relations. In the...

How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO

Date: November 3, 2023
Author: Ryland Alkins

In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site's load speed is...

Webinar Recap – “Converting Content into Clients: Performance-Based Content Marketing Strategies and Tactics”

Date: October 27, 2023
Author: 9Sail

Recently, Bryan Pattman, partner and Director of Communications at 9Sail, sat down to discuss how law firm content creation can lead to client acquisition. He spoke...

AI’s Impact on the Legal Industry

Date: October 26, 2023
Author: Taylor Tobey

The explosive growth in generative AI has had an impact across various industries, and the legal one is no different. AI has been both positive and negative for the...

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