A man speaks directly to his phone's virtual assistant.

Voice Search, SEO, and the Importance of a Featured Snippet

Date: January 8, 2020
Author: Joe Giovannoli

“Alexa, when is the next leap year?” “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...

competitors in a race lined up at the starting line

Using Your Competition to Gain an SEO Advantage

Date: November 7, 2019
Author: Joe Giovannoli

By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking...

Two coworkers examining data to make decisions about conversion strategies

Website Conversation Strategies That Work: It’s All About Adding Value

Date: October 28, 2019
Author: Bryan Pattman

This guest blog was written by Paradigm Marketing and Design Chief Operating Officer & Senior Marketing Strategist, Carolyn Menz. Your website is up...

Why Storytelling Is an Impactful Content Strategy

Date: October 24, 2019
Author: Joe Giovannoli

Humans are innately drawn to the narrative of a good story, so why not use that approach to deliver engaging online content? Have you ever wondered...

Hands pointing at different components of keyword research on a whiteboard

How to Perform Keyword Research for SEO

Date: October 10, 2019
Author: Bryan Pattman

Love it or hate it, keyword research is a critical step in the content creation process and a necessary component to any successful content...

Rand Fishkin Google Ranking Factors Survey Results

What Are the Most Important Google Ranking Factors?

Date: October 7, 2019
Author: Joe Giovannoli

The SEO world is constantly evolving. As tastes and technologies change, search engines adapt to the new landscape. Obviously, it’s critical for SEO...

What Is a Pillar Page and Why Does Google Love Them?

Date: October 3, 2019
Author: Bryan Pattman

The way people search online has evolved, and so have the methods that search engines use to provide search results. If pillar pages aren’t in your SEO...

Snail on loading bar with blue text saying loading

5 Ways to Increase Your Website’s Page Speed

Date: September 19, 2019
Author: Bryan Pattman

Search engines and users alike penalize websites that are slow to load. If you want to maintain a good SEO standing and safeguard your bottom line, then...

What Do Those Google Algorithm Updates Mean?

Date: January 31, 2019
Author: Bryan Pattman

If you want to stay in the SEO game, then you need to understand the rules Google is particularly adept at separating the upstanding websites from the...

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