Webinar Recap – “The Law Firm’s Marketing Playbook: Unlock the Power of GA4 for Better Marketing Data Analytics”
In our recent webinar, we dug deep into the transformative potential of the newly released Google Analytics 4 (GA4) for marketing data analytics, breaking down the...
CONTINUE READING
PR Tools to Use For Your Law Firm
What Is PR And Why Is It Important For Law Firms? Public Relations is the practice of managing and maintaining the communication and image of a company or...
CONTINUE READING
Law Firm SEO Mistakes to Avoid: Common Pitfalls and How to Fix Them
In the digital age, search engine optimization (SEO) has become crucial for law firms to establish a strong online presence and attract potential clients. However, in...
CONTINUE READING
Building Relationships with Journalists: Best Practices for PR
Building relationships with journalists and publications is a key aspect of the public relations (PR) industry. These relationships are crucial for any PR agency or...
CONTINUE READING
Generative AI in Google Search Results: What Does it Mean for the Future?
As AI technology rapidly evolves, so too does the way that major search engines are incorporating it into their search engine results pages (SERPs). Artificial...
CONTINUE READING
Unleashing the Power of Precision: Long-Tail Keywords & Legal SEO
In the competitive world of online marketing, search engine optimization (SEO) plays a vital role in driving organic traffic to your legal website. To stay ahead of the...
CONTINUE READING
Farewell to Universal Analytics and Welcome to GA4
RIP Universal Analytics (2012-2023) On July 1st, 2023, our dear friend Universal Analytics (UA) crossed the rainbow bridge and joined their fellow departed friends...
CONTINUE READING
How to Identify Target Audiences for PR Outreach
Public Relations (PR) involves effectively communicating your business's message to an intended audience. In order to achieve this, it is crucial to have a focused...
CONTINUE READING
How to Plan and Create SEO-Optimized Content
Producing content for your law firm’s website is helpful in any form, but it has the most impact when you create content with SEO, or search engine optimization, at...
CONTINUE READING
