Zero-click searches. AI Overviews. LLM-generated answers. The way people find information has fundamentally changed — and the marketing metrics we’ve relied on for a decade haven’t kept up.

If your dashboards still center on organic traffic volume and keyword rankings alone, you’re working with an incomplete picture. And that means your marketing investment decisions might be based on the wrong signals.

On March 18, three members of 9Sail’s strategy team will break down what’s actually changed, what metrics matter now, and how to build a measurement approach that reflects reality in 2026. This isn’t theory — it’s a practical session with frameworks and actions you can implement immediately.

You’ll learn:

• Why traditional SEO and marketing metrics are misleading in an AI-driven search landscape

• How attribution modeling is evolving — and what’s replacing last-click and multi-touch models

• The specific KPIs and frameworks that leading firms are adopting in 2026

• How to communicate marketing ROI to leadership when the old scorecards don’t apply

This webinar is for you if:

• You’re a marketer struggling to prove ROI with metrics that don’t reflect reality

• You’re a firm leader questioning whether your marketing investment is working

• You want a practical, jargon-light framework you can put into action right away