You’ve saved up enough money to open the hatchet house you and your family have dreamt of owning for the last ten years. You invest your family savings into it, and the first few weeks are perfect because the locals are loving the newest attraction. But after awhile, you notice that business is dying down. You thought the original influx of customers would spread the word enough, but now you’re worried that everything you’ve worked for is going down the drain. You go on to social media and see that people are complaining there is nothing to do in your area, and when you search on Google, you’re surprised to find that your business isn’t showing up anywhere.
Don’t worry, you’re not alone. Many entertainment and event businesses struggle to maintain a constant flow of customers and money because they have zero exposure. Sure, you have your regulars, but it isn’t enough to keep your business afloat. You realize that you need to market yourself better, but have no idea where to start because you’re too caught up in your day-to-day operations. That’s where the experts at 9Sail come in. We understand the logistics of running a business and the ins and outs, which is why we’ve been able to resurrect struggling businesses into superstars.
SEO and PPC Plans
SEO and PPC strategies aren’t easy, which is why most, if not all, DIY plans fail. At 9Sail, we’ve formulated multistep SEO and PPC plans that have proven time and time again to be effective in helping businesses bring in more money and customers. We want to be able to demonstrate your expertise and show the audience who you truly are what services you offer. If you’re not ahead of the competition, you’ll fall behind in the eyes of both search engines and users, meaning you’ll get very little customers looking at your website.
We take a look at your website to see who you are, what services you offer and the message you want to send to your customers. By looking at a side-by-side view of your site and other successful competing sites, we’re able to nitpick the things that you’re doing wrong and the things they’re doing right. We also do extensive research on keywords and terms your customer base is looking up on a monthly basis. If you pride yourself on Friday and Saturday night specials, we want to make sure we’re targeting an audience looking for cheap, fun things to do on the weekend. Once we can prove to search engines and your customers that you’re a legitimate business, you’ll be on the rise to becoming a top business in your area.
Where most DIY SEO strategies go wrong is the link/citation building. This step requires patience, expertise in this field and commitment. Many people don’t know how to properly circulate content, which is why they end up failing. Our experts work hard to spread your content to credible and high-scoring industries. When we receive links back, Google realizes that your business is legitimate and you’re rewarded with better, more frequent rankings on the search engine results page.
Our PPC strategies have also proven extremely effective, as we take the stress off of your shoulders by setting up and managing Google Ads for you. We target specific words, like the ones aforementioned, and have them show up at the top of search engine result pages as an advertisement. When a customer clicks on it, it redirects them a page on your website where the customer can learn more about your business and make a purchase. It’s a win-win because you’re getting exposure, which can turn into profit in the future.
Managing a business is hard enough. Don’t wait around for customers to come walking through the door while your website continues to falter. Let us come in and help you turn your business into what you envisioned it years ago. We offer a free site audit for all of our clients. Contact us by phone at 201-632-1185, or by visiting our website.