Given the current state of the world, the team at 9Sail completely understands the uncertainty and general anxiety permeating throughout the globe. As the coronavirus pandemic continues to disrupt practically all functions of our everyday life, society is still adjusting to these surprising changes. As business leaders across industries continue making tough decisions to combat this pandemic, 9Sail would like to underscore the inherent value of search marketing and Search Engine Optimization (SEO) during a crisis like we, as a global community, are currently facing.
With all of the changes that COVID-19 has unexpectedly created, your SEO impact could yield much higher search visibility for you and your brand.
SEO’s Role During a Crisis
As communities across the globe continue to follow stay at home orders, it’s no surprise that people are turning to Google and other search engines now more so than ever before. We no longer have the option to slide over to your coworker’s desk to ask a question. You’re unable to pop your head into your boss’s office. Instead, we’re now using search engines for all of our queries.
Because of the increased search engine traffic, now is the perfect time for your business to begin its journey into Search Engine Optimization. To learn more or find out how the 9Sail team can help, give us a call today!
Set Up Your Foundation for Success
Even if your business has never actively engaged in SEO, you’ve likely heard the terms Search Engine Optimization and Search Marketing before. For those unaware, Search Engine Optimization is the process of increasing the quality and quantity of your website traffic by increasing the visibility of a website or web page to users of a web search engine. In other words, an SEO strategy will help get your website ranking higher on the SERP (search engine results page) and increase the number of relevant leads coming through your website.
SEO is not simply an overnight fix to your website; it is a long term strategy with many moving parts. It includes consistently creating relevant pieces of content, optimizing all elements across your site, improving the content currently hosted on your site, and targeting highly trafficked, high intent keywords to drive more traffic to your site by raising your ranking position. SEO also involves link building strategies, content marketing, and continually analyzing your website’s traffic data. Because it contains so many elements with many parts moving in tandem, Search Engine Optimization is not a quick fix.
Given the current state of the world, this could very well be the perfect time to increase your search marketing efforts. With a considerable amount of the population staying home all day, isn’t this the perfect time to bring their attention to your business?
Increase Brand Awareness
A huge element of SEO is increasing a site’s ranking in Google’s search results. As your website begins to appear higher in the SERPs, the likelihood of a user clicking onto your business’s website increases significantly. Because of this, SEO is one of the chief factors in increasing your business’s brand awareness.
Even if your business is currently closed or facing a transition period throughout the coronavirus pandemic, it’s important to remember that, at some point, things will go back to normal. When that happens, wouldn’t it be fantastic if you had customers already actively thinking about your brand and the services you offer?
Stay Ahead of Your Competition
It’s no secret that COVID-19 is causing business leaders to make tough decisions to ensure the future success of their companies. With the economic uncertainty permeating throughout the world, many businesses are cutting their current marketing budgets, which could, in turn, give your business the opportunity to get ahead of your competition.
If competitors in your industry are beginning to lessen, if not alleviate, their Search Engine Optimization efforts, you have the chance to beat them on the SERPs. While, as we mentioned previously, this will not be an overnight process, actively engaging with an SEO strategy while leveraging your website as a successful lead funnel can yield your business significant wins.
The Opportunity to Look Forward
Many people are struggling to envision a post-coronavirus future. There’s so much uncertainty about when society will be going “back to normal” that it can be hard to imagine a time when we’ll be able to hug our family members or sit down at a restaurant. However, a successful Search Engine Optimization strategy can help you look towards the future of your business.
While there are many on-page and off-page elements of SEO, there are also an abundance of valuable data tracking tools and resources in 9Sail’s arsenal. In being able to analyze this data, we are able to make predictions about future search patterns and plan accordingly.
By actively engaging in a strong SEO strategy now, you’ll be able to begin planning for a post-coronavirus world, where your website will be much better positioned for success!
Choose 9Sail as Your Search Engine Optimization Experts
At 9Sail, we completely understand the anxiety and uncertainty business leaders are facing on a daily basis. There’s a big question mark floating around the world, and we are doing everything we can to alleviate our clients’ stress and anxiety bu setting them up for increased success. If you’d like to begin discussing how your business could benefit from increased search marketing efforts, reach out to the team at 9Sail today!
Additional COVID-19 Resources by 9Sail
Marketing in a Recession: 4 Steps Every Business Should Follow
Company Culture and Attitude in a Time of Uncertainty
Search and Social Media’s Impact During the Coronavirus Outbreak