Common Website Mistakes That Are Hurting Your Law Firm’s SEO
Date: January 18, 2024
As the digital world is continuously evolving and advancing, this has increased the importance of ensuring that your law firm’s website is in tip-top shape. This includes making sure everything is properly optimized and your website is technically sound, providing a superior user experience– otherwise you are likely missing out on potential new clients. In this article, we’ll dive into the common website mistakes that are hurting your law firm’s SEO and what you can do to fix those mistakes going forward.
Not Having Clear Call to Actions Throughout Your Site
Call to actions (CTAs) are vital to potential new clients being able to get in contact with your firm. Without clear CTAs, the potential new clients that come across your firm in their search for legal help won’t be able to easily find a way to contact you to schedule a consultation or learn more about how the firm may be able to help with their matter.
Aside from potential new clients, having clear call to actions throughout your website is also beneficial to existing clients and even competitors or other people who would need to be able to easily contact the firm.
When it comes to the CTAs on your firm’s website, you should take into consideration that they should be placed strategically throughout the entirety of the website. The most important first step is to ensure that the homepage and menu have a clear CTA that either includes the firm’s phone number or a button that will lead users to the contact page. Other important pages that should have clear calls to action include your service pages and blogs. If you’re unsure where to start when it comes to CTAs, we can help. Reach out today to see how 9Sail can be of service to you and your law firm.
Ignoring the Mobile Version of Your Website
In March of 2021, Google officially implemented mobile-first indexing across all websites. What this means is that when Google bots are crawling your website and determining indexing, they will use the mobile version of your website as opposed to the desktop version– hence the name “mobile-first.” Google’s focus on mobile accessibility is the main reason why it’s important to pay attention to this version of your website because if it is not thoroughly optimized, then your website’s rankings within the SERPs (search engine result pages) will be impacted negatively. More than that, focusing on the mobile version of your website is not just essential to ranking well on Google, but it is also critical to a good user experience.
An alarming statistic from a 2023 survey conducted by the American Bar Association found that 20% of respondents did not know whether or not their firm’s website was mobile-friendly or not. This is incredibly concerning because a poor mobile version of your website, as we mentioned earlier, is detrimental to your law firm and its online presence.
If you are interested in learning more about mobile-first SEO, join us for our webinar concerning key elements that can make or break your law firm’s mobile visibility. Sign up today – we hope to see you there!
Your Website Takes Too Long to Load
In today’s fast-paced and digital-forward world, people expect to go to a website and have it load quickly. Did you know that 40% of people will wait no more than three seconds before abandoning a site? Essentially, what this means is that if your website is taking more than three seconds to load you have just lost about 40% of potential new clients coming through your website. Therefore, it’s crucial to ensure your website is loading quickly and efficiently– if not, your potential client will just shift their search towards a different law firm. If you are unsure if your website is operating quickly, there are free tools you can use to determine if website speed is hurting your firm and the leads that come from online. Below are three free tools we recommend:
When checking your website’s load time, be sure to check both the desktop and mobile versions to ensure both are running up to par.
Not Seeking Guidance From Law Firm SEO Experts
At 9Sail, we specialize in law firm SEO– it’s pretty much all we do! So if you are stuck on where to begin with SEO or if you believe there is an opportunity to better your SEO efforts, you’ve come to the right place. Our team at 9Sail are experts in law firm SEO and are here to help your firm develop a long-term SEO strategy that will help improve your firm’s lead generation and overall revenue. If you are ready to take the leap and make an impactful investment for your firm, contact us today.