Can You Do Law Firm PR Yourself?

Date: May 23, 2024

Getting new clients is one of the main goals and one of the biggest challenges for attorneys and law firms, regardless of their practice areas. To grow your legal practice and distinguish yourself, you need to establish reliable frameworks for law firm marketing and legal intake. However, that is just the beginning.

Gaining exposure and establishing a reputation can be challenging for law firms, too. An effective public relations plan can help your law firm overcome this challenge by building brand awareness, spreading the word about your firm, and attracting potential clients.

Benefits of Public Relations for Your Law Firm

If you are still deciding whether or not your law firm needs PR, below are a few reasons that might help change your mind.

Building Brand Awareness

The main point of legal marketing is to make your law firm more recognizable to the public. If only a tiny percentage of your potential clients are aware of your existence, then it’s practically impossible to generate new leads or acquire new clients. 

To address this issue, it’s essential to invest in law firm PR, which involves a range of strategies to help build visibility. These include media outreach, thought leadership, community engagement, and other activities that can help your law firm gain wider recognition. By focusing your law firm’s time and energy on these initiatives, you can improve your firm’s brand awareness and generate more business opportunities over time.

Helps with Search Engine Optimization (SEO)

Every day, millions of people use search engines to look for information, compare products and services, and find legal assistance. If you’re running a law firm, it’s crucial to ensure your law firm’s website appears as high as possible in search engine results to attract potential clients. This is where a search engine optimization (SEO) agency for law firms like 9Sail comes in. 

SEO is a set of strategies aimed at improving your website’s visibility in search engine results. One of the main factors that determine your website’s ranking is the number of links that it obtains from other websites. To build links, you can engage in PR efforts such as media coverage, syndications, and press releases. By doing so, you can increase your law firm’s chances of getting more links to your website, which can result in higher search engine rankings and more potential clients for your law firm.

Why You Shouldn’t Do Law Firm PR Yourself

Knowing the benefits of law firm PR listed above, I am sure you are thinking that you could do PR law firm yourself. However, it takes more time, attention, and effort to handle your public relations (PR) activities thank you might expect. It goes beyond sending out press releases and posting on social media platforms. Law firm PR involves:

  • Developing a comprehensive strategy;
  • Building consistent relationships with the media; and
  • Creating engaging content and pitches that resonate with your target audience and journalists. 

Attempting to handle all these tasks on your own can be overwhelming for a law firm, and amongst all of your other more pressing duties, you might fall short of achieving the expected results. By hiring a professional law firm PR service like 9Sail, your law firm receives access to a team of experts who will not only save you time and effort, but also offer a wealth of knowledge and experience in the industry. With our help, your law firm can build a strong PR foundation and establish itself as a reputable and trustworthy brand in the eyes of the public.

Rise of Digital Media

It is also essential to know that the landscape of traditional media has experienced a significant transformation over the past decade. In the past, journalists and reporters were persistent in pursuing newsworthy stories, as the industry was fiercely competitive. However, the advent of digital channels and social media has had a significant impact on print media, leading to a shift in how journalists and reporters operate. 

Nowadays, journalists prefer to receive stories without having to search for them actively. This means that the responsibility of securing media coverage for law firms now falls on the shoulders of PR experts. It is their job to identify compelling and relevant stories that would interest reporters and reach out to them with these stories in order to secure media coverage for law firms.

Popular Law Firm PR Strategies and Tactics You Can Do Yourself

Suppose your law firm needs help deciding whether or not to invest in a PR team. In that case, there are a variety of strategies you can utilize to enhance your law firm’s visibility and reputation without the assistance of a PR professional. These include leveraging social media channels, creating informative and engaging blog content, and attending industry events.

With the help of a digital marketing professional, it can be easier to determine what type of news to share on your law firm’s social media channels or blog. However, you can stand out and stay competitive by showcasing your law firm’s achievements, no matter how big or small. These achievements could include winning a major case, expanding your firm’s business to a new location, receiving an industry award, or bringing new talented individuals on board, such as accomplished associates or a managing partner. By sharing these exciting moments with your audience, you can establish your law firm’s expertise and success in the industry.

Increase Your Law Firm’s PR Today

If your law firm wants to build its brand awareness and PR outreach, our team of experts is here to help! We can help you create your law firm’s PR strategy, generate new leads, and position your firm as a thought leader in your legal space. Contact us today to learn more about our digital PR services for law firms.