Webinar Recap – Digital 101: Performance-Based Marketing Foundations
In March, Joe Giovannoli, founder and CEO of 9Sail, discussed performance-based marketing for law firms with two digital marketing experts: Robyn Addis, Chief...
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How Law Firms Can Use Lead Tracking to Determine if Their Marketing Spend Is Working
With the rising costs of, well, everything these days, each penny you dedicate to your law firm’s marketing budget is precious. That is why lead tracking is so...
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Is Law Firm PR Success Quantifiable?
In the highly competitive landscape of legal services, the role of Public Relations (PR) has become increasingly crucial for law firms. Effective PR can enhance a...
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What is Share of Voice and How to Measure It for Law Firms
The rise of digital marketing has provided lawyers and law firms with numerous opportunities to promote their services and engage with potential clients. However, the...
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Why Tracking Law Firm Marketing ROI Is Important
Many firms invest thousands of dollars into marketing spend, whether that be through digital marketing efforts or more traditional efforts. Still, a majority of those...
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How to Establish a Realistic Law Firm Social Media Strategy
Today’s hustle culture has got us constantly on the go, so no one can fault you if your law firm’s social media strategy has fallen a bit on the wayside. Managing...
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Webinar Recap – Invest with Confidence: Tips For Tracking And Measuring The Success Of Your Marketing Dollars
In February, Joe Giovannoli, founder and CEO of 9Sail, discussed how to track and measure marketing spend with two law firm digital marketing experts: Bryan Pattman,...
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How to Generate More Online Leads For Your Law Firm
As we shift to an increasingly more digital world, did you know that 1/3 of people will begin their search for an attorney online before they ask a friend for a...
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Mastering Google’s Mobile-First Indexing in 2024
In today's digital realm, mobile reigns supreme. As the preferred platform for accessing information, mobile devices have become the primary gateway to the internet for...
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