What is Share of Voice and How to Measure It for Law Firms
The rise of digital marketing has provided lawyers and law firms with numerous opportunities to promote their services and engage with potential clients. However, the...
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Why Tracking Law Firm Marketing ROI Is Important
Many firms invest thousands of dollars into marketing spend, whether that be through digital marketing efforts or more traditional efforts. Still, a majority of those...
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How to Establish a Realistic Law Firm Social Media Strategy
Today’s hustle culture has got us constantly on the go, so no one can fault you if your law firm’s social media strategy has fallen a bit on the wayside. Managing...
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Webinar Recap – Invest with Confidence: Tips For Tracking And Measuring The Success Of Your Marketing Dollars
In February, Joe Giovannoli, founder and CEO of 9Sail, discussed how to track and measure marketing spend with two law firm digital marketing experts: Bryan Pattman,...
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How to Generate More Online Leads For Your Law Firm
As we shift to an increasingly more digital world, did you know that 1/3 of people will begin their search for an attorney online before they ask a friend for a...
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Mastering Google’s Mobile-First Indexing in 2024
In today's digital realm, mobile reigns supreme. As the preferred platform for accessing information, mobile devices have become the primary gateway to the internet for...
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Top 5 Ways Your Law Firm Can Combine SEO and PR
Having a strong online presence is crucial for law firms to attract clients and stay ahead of the competition. While search engine optimization (SEO) helps improve your...
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What Social Media KPIs Are Worth Tracking?
Planning a marketing strategy in 2024 almost guarantees the use of social media. Although ever-changing, platforms like Instagram, LinkedIn, and Facebook offer...
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Is Outdated Content Hurting Your Law Firm’s Website?
Deleting content off your law firm’s website is often seen as a big no-no– but could keeping old and outdated content actually be hurting your...
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