5 Benefits of Integrating Digital PR with SEO

Date: June 9, 2022
Author: Louise Petersen

An online presence is vital, and oftentimes necessary, for a business’s success. Using Digital PR strategies in conjunction with SEO optimization can help strengthen...

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Why Google Business Profile Optimization Matters

Date: June 2, 2022
Author: Sean McGee

Google Business Profiles There are many resources out there on how to optimize your Google Business Profile (formerly “Google My Business”) but few advise on why to...

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SEO’s Role in Law Firm Crisis Management

Date: May 26, 2022
Author: Joe Giovannoli

Law firms are often great at handling a crisis—when it is not their own. As with most organizations, law firms are too close to the problem when dealing with internal...

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Making the Case for SEO to Law Firm Leadership

Date: May 19, 2022
Author: Joe Giovannoli

SEO is nothing new, but many business owners and leaders still resist its benefits. When you are part of a law firm, it can be incredibly frustrating to realize all of...

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Should Law Firms Do SEO In-House?

Date: May 12, 2022
Author: Bryan Pattman

After putting all of your time and money into creating a website, you want to make sure that people see it. Unfortunately, it’s not as easy as launching a site and...

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Should Law Firms Host Their Blogs Off-Site?

Date: May 5, 2022
Author: Joe Giovannoli

Law firm blogs are excellent sources of content for your website’s visitors. A blog can help you reach a broader audience and increase the number of potential new...

How Attorneys and Law Firms Can Get the Most Out of Press Releases and Media Opportunities

Date: April 28, 2022
Author: Ariel Rivera

Whether you’ve just won a significant case or you’re holding a community event, the importance of sharing your public relations efforts doesn’t change. After all...

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Nine Practical Marketing Tips for Private Client Services Attorneys

Date: April 21, 2022
Author: Bryan Pattman

As an attorney, if you practice in private client services, you know that your marketing goals are different from the typical legal practice. Not only do you offer a...

How to Respond to a Negative Google Review

Date: April 20, 2022
Author: Taylor Tobey

Oh no, you’ve just received an email notification that there was a Google review left on your Business Profile and it is only 1 star! You think to yourself, what now?...

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