Building A Law Firm Brand Through Digital PR
Does your law firm have an identity? You might be thinking about your logo, the people on your team, or even your company tagline. However, these things are different...
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The State Bar of California and ABA Pave the Way for Generative AI Guidelines for Law Firms
In a groundbreaking move, the State Bar of California has recently paved the way for lawyers on the use of generative artificial intelligence (AI) in their legal...
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What is ROO and Why Should Your Law Firm Be Tracking It?
As a legal marketer or member of a law firm, you’ve probably heard of ROI, also known as return on investment. But have you heard of ROO, also known as return on...
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A Round-Up of 2023 SEO Trends for Law Firms
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law...
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Chatbots and Virtual Assistants: Enhancing Client Communication
In the legal field, effective client communication is not only a crucial part of a law firm's operations, but is often a determining factor in the success of their...
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What In-House Legal Marketers Need to Know About GA4
As a legal marketer, you’ve probably been aware of the switch from Universal Analytics (UA) over to GA4 in July. Now that it’s been a few months since GA4...
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Four PR Strategies & Tactics Your Law Firm Should Be Doing
Establishing, maintaining, and elevating a brand's reputation and increasing its visibility are essential aspects of marketing and public relations. In the...
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How to Improve Your Law Firm Website’s Load Speed for Better Technical SEO
In the fast-paced world of online search, every second counts. With search engines prioritizing user experience more than ever, optimizing your site's load speed is...
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Webinar Recap – “Converting Content into Clients: Performance-Based Content Marketing Strategies and Tactics”
Recently, Bryan Pattman, partner and Director of Communications at 9Sail, sat down to discuss how law firm content creation can lead to client acquisition. He spoke...
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