Should Your Law Firm Release ‘Small’ News Announcements?
It's not uncommon for law firms to face a scenario where they or their digital PR experts have put a lot of effort into crafting a press release announcing their...
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SEO Trends to Look Out for in 2024: A Guide for Law Firms and Marketing Leaders
The search landscape is in a constant state of evolution, and for law firms, staying ahead in the digital realm is crucial. As we move into 2024, the dynamics of search...
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The Complete Guide to Google Screened For Lawyers
Whenever someone is on the hunt to find specific products and services online, they want to have confidence in knowing that the top results they see are for trusted...
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Webinar Recap – Where Legal Marketing is Headed + Trends to Watch
In this installation of 9Sail’s Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and...
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Building A Law Firm Brand Through Digital PR
Does your law firm have an identity? You might be thinking about your logo, the people on your team, or even your company tagline. However, these things are different...
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The State Bar of California and ABA Pave the Way for Generative AI Guidelines for Law Firms
In a groundbreaking move, the State Bar of California has recently paved the way for lawyers on the use of generative artificial intelligence (AI) in their legal...
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What is ROO and Why Should Your Law Firm Be Tracking It?
As a legal marketer or member of a law firm, you’ve probably heard of ROI, also known as return on investment. But have you heard of ROO, also known as return on...
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A Round-Up of 2023 SEO Trends for Law Firms
As 2023 comes around the last bend, the digital landscape continues to evolve at breakneck pace, no less so in the realm of search engine optimization (SEO). For law...
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Chatbots and Virtual Assistants: Enhancing Client Communication
In the legal field, effective client communication is not only a crucial part of a law firm's operations, but is often a determining factor in the success of their...
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