All Posts Webinar Recap – What Breaks First When Law Firms Move Faster With AI

Access the Webinar Recap

 

In April, 9Sail’s founder and CEO, Joe Giovannoli, and CRO, Robyn Addis, sat down with Garrett Goldman, CEO at StateWP to discuss how law firms can safely move faster with AI. Read on to hear their thoughts on how firms can protect themselves by tightening process discipline, ownership, security, compliance, and documentation around their websites and related technology.

Key Takeaways:

  1. AI makes everything happen faster—good and bad. If your systems and processes are solid, AI helps you win. If they’re messy, AI helps them break faster.
  2. You still need a clear process, even with AI. Don’t let people skip steps like testing or review just because AI is “fast.” First define the workflow, then plug AI into it.
  3. A real person must own the outcomes. “The AI did it” isn’t an answer. Name one person who is responsible for changes, checks, and fixes.
  4. Security and documentation can’t be optional. Know what tools you’re using, what data they see, and where that data goes. Write down what the AI is building so others can understand and maintain it later.

Access the Webinar Recap

 

Helpful resources

Webinar Recap – What Breaks First When Law Firms Move Faster With AI

 When you put AI into the hands of smart,…

Read More
Who Optimizes Law firm Content for AI Mentions?

When a general counsel asks ChatGPT “Who are the top…

Read More
What Becomes Possible When Teams Move Faster With AI

A practical, no-hype conversation on how law firms are actually using AI today. Learn where teams are getting stuck, what’s working in real workflows, and how to move from experimentation to execution.

Read More
The 5 Pillars of AI & Generative Engine Optimization

A clear breakdown of the five pillars shaping law firm visibility across traditional search and AI-generated answers, including the signals and levers that influence how firms are evaluated today.

Read More
How to Vet a Legal PR Agency for Authority Links: Questions, KPIs, and Red Flags

The Authority Link Problem Most Law Firms Don’t Know They…

Read More
What Marketing Attribution Should Look Like for Law Firms

Most law firm marketing leaders already know their tracking is…

Read More
GEO, AEO, AI-Oh-My: The AI Search Glossary Every Legal Marketer Needs

If you’ve been to a conference, sat through a vendor…

Read More
AI Search Summaries: What Am Law 100 Firms Got Wrong About Content — and What It’s Costing Them Now

For years, the conventional wisdom at large law firms was…

Read More
Attorney Bio Template: What Works (and What Kills Bios)

A practical attorney bio template showing what builds trust, what weakens credibility, and how to structure bios that reflect real experience.

Read More
The Attribution Challenge: Connecting Marketing Activities to BD Wins

Most law firms are trying to apply a last-click attribution…

Read More

Discover the power of effective digital marketing.

Sign up to receive 9Sail’s exclusive content and tactical tips, focused on helping law firms grow.

9Sail takes your privacy seriously and will only use your personal information to deliver communications you have requested of us. You can change your preferences at any time.