In June, Joe Giovannoli, founder and CEO of 9Sail, discussed how law firms can build the best website they can with Vanessa Schaefer, Co-Founder & Creative Director at Clockwork Design Group, Inc., and Tom Conlon, Founder & CEO of North Street Creative. Read on to hear some of their thoughts on making your law firm’s website work for you.

Key Takeaways

• ADA accessibility should be considered from the beginning of website design and development, not as an afterthought, to ensure an inclusive experience for all users.

• Having clear calls to action and easy navigation is important to engage users and get them to explore different parts of the website. Tailoring content to specific practice groups can also help with engagement.

• WordPress is a flexible and scalable platform for law firm websites due to its large developer community and cost-effective solutions. Using a reputable host like WP Engine can further improve site speed and SEO performance.

• Heavily trafficked attorney bio pages present an opportunity to showcase related firm services and expertise. Personalizing these pages with an attorney’s content and media can help attract potential clients.