All Posts Webinar Recap – Website Cheat Sheet: Tips from the Pros on Building a High Performing Website

In June, Joe Giovannoli, founder and CEO of 9Sail, discussed how law firms can build the best website they can with Vanessa Schaefer, Co-Founder & Creative Director at Clockwork Design Group, Inc., and Tom Conlon, Founder & CEO of North Street Creative. Read on to hear some of their thoughts on making your law firm’s website work for you.

Key Takeaways

  • ADA accessibility should be considered from the beginning of website design and development, not as an afterthought, to ensure an inclusive experience for all users.
  • Having clear calls to action and easy navigation is important to engage users and get them to explore different parts of the website. Tailoring content to specific practice groups can also help with engagement.
  • WordPress is a flexible and scalable platform for law firm websites due to its large developer community and cost-effective solutions. Using a reputable host like WP Engine can further improve site speed and SEO performance.
  • Heavily trafficked attorney bio pages present an opportunity to showcase related firm services and expertise. Personalizing these pages with an attorney’s content and media can help attract potential clients.

Helpful resources

10 Critical Things You Need to Know About Generative Engine Optimization (GEO)

A one-page cheat sheet outlining 10 essential GEO principles, why they matter in AI-powered search, and simple action items law firms can use now.

Read More
Lead Scoring for Law Firms: Using Engagement Data to Prioritize BD Targets

Most B2B law firms have a prioritization problem. Marketing teams…

Read More
What You Need to Know About ChatGPT Ads for Law Firms

ChatGPT burst onto the scene in late 2022, quickly changing…

Read More
Why Ignoring AI Search Visibility in 2026 Is Your Firm’s Most Expensive Mistake

The rules of digital visibility have fundamentally changed, and most…

Read More
How to Build Law Firm Brand Awareness

Having the expertise and skills of a seasoned attorney will…

Read More
Webinar Recap – The Visible Firm: How Digital Authority & Operational Excellence Drive 2026’s Winning Law Firms

 The Realities of Law Firm Growth: Integration vs. Acquisition…

Read More
How E-E-A-T Influences Generative Engine Visibility

This guide explains how generative AI engines assess law firm credibility through E-E-A-T, and what signals influence whether your firm is cited or ignored.

Read More
The Missing Foundation: Why Strategic Messaging Makes Your Marketing Investments Actually Work

Referrals don’t convert when your digital presence contradicts what partners promise. Learn the messaging framework that aligns marketing spend with ROI.

Read More
Winning the Right Way: How to Craft, Submit, and Leverage Award Submissions that Actually Drive Results

If your firm has already identified which awards are worth…

Read More
Mobile-Friendly SEO for Law Firms: Capturing Clients on the Go

In today’s fast-paced world, people are constantly on the move,…

Read More

Discover the power of effective digital marketing.

Sign up to receive 9Sail’s exclusive content and tactical tips, focused on helping law firms grow.

9Sail takes your privacy seriously and will only use your personal information to deliver communications you have requested of us. You can change your preferences at any time.