Google’s June 2025 core algorithm update rolled out from June 30 through July 17, bringing noticeable changes to search rankings across various industries, including legal.

What Did the June 2025 Algorithm Update Focus On? 

In typical Google fashion, they were quite vague on what the algorithm was focused on. Google stated that, “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites.”

Rumblings throughout the SEO community indicated that a handful of those who were negatively impacted by the September 2023 Helpful Content Update were starting to recover following this update. Additionally, websites experiencing negative effects from the update simultaneously saw reduced visibility in AI Overviews, indicating that AI Overview impact mirrors core ranking changes.

The update’s emphasis on content quality, user experience, and authentic expertise has particularly impacted the legal industry, where Your Money or Your Life (YMYL) standards apply more stringently than ever. For law firm marketers, understanding what changed, why it happened, and how to respond isn’t just important—it’s essential for maintaining a competitive advantage in an increasingly crowded digital landscape.

What Law Firm Marketers Should Do Following the June 2025 Algorithm Update 

As with any algorithm update that Google rolls out, there are a few steps to take to evaluate the impact it has had on your law firm’s site. 

Monitor Search Console Closely 

The initial phase of any algorithm update requires vigilant monitoring of Search Console. Following the announcement of an algorithm update, maintain close surveillance of Search Console metrics for significant fluctuations in performance indicators. While it’s important to document emerging trends, refrain from implementing any changes until the update has fully rolled out. Search rankings exhibit extreme volatility during this period, with page performance experiencing considerable fluctuation as Google conducts its testing protocols.

Form a Strategic Data-Driven Plan 

Upon confirmation that the algorithm has completed its rollout, you can begin developing a comprehensive, data-driven strategic response. Begin by conducting a thorough analysis of Search Console data to identify any performance gains or losses that occurred following the algorithm’s implementation. Regardless of whether your metrics improved or declined, examine the data for underlying patterns and develop a data-driven plan to either capitalize on positive momentum or recover from any setbacks.

It’s equally possible that your performance remains unchanged following an algorithm update—this outcome is entirely normal and should not cause concern. Even in cases where metrics remain stable, conduct a comprehensive evaluation of your current standing. If your analysis confirms that performance indicators are healthy and aligned with your objectives, maintain your existing strategic approach while remaining vigilant for future optimization opportunities.

Stay on Top of Algorithm Updates With Guidance From Expert Legal SEO Professionals

Navigating the ever-changing landscape of search engine algorithms requires specialized expertise, particularly in the competitive legal industry where visibility can directly impact client acquisition. Our team of expert legal SEO professionals stays at the forefront of Google’s algorithm updates, ensuring your law firm’s website maintains its rankings while adapting to new search requirements. From core updates that shift ranking factors to showing up in AI search engines, we provide proactive guidance and swift implementation of necessary changes to keep your firm ahead of competitors. Rather than waiting for rankings to drop after an update, our continuous monitoring and industry expertise allow us to anticipate changes and adjust your SEO strategy accordingly, protecting your online presence and ensuring potential clients can consistently find your legal services when they need them most. Ready to stay ahead of the curve? Contact our team today.