In January, Robyn Addis, Chief Revenue Officer at 9Sail, sat down with T.J. Henry, Co-Founder & Managing Partner at Federate, to discuss strategies for law firm growth. Read on to hear their thoughts on the importance of operational excellence, client experience, and structural readiness to ensure sustainable success for firms in a rapidly evolving legal industry.

Key Takeaways:

1. Operational excellence and readiness are crucial for law firms to sustainably handle growth, especially during mergers and acquisitions.
2. Client intake and early experience should be systematized to ensure consistent conversion of leads, with central ownership and standardized processes.
3. Real-time expectation management and integrated client systems will define best-in-class client experience, moving beyond manual, personality-driven communication.
4. Law firms should embrace structural and technological changes, including utilizing AI and revisiting leadership roles, to remain competitive and deliver predictability and trust to clients.