Join 9Sail’s Chief Revenue Officer, Robyn Addis, and brand messaging strategist Erin Braford for a conversation that will change how you think about law firm marketing.

When these two sat down to compare notes, they discovered something striking: they were solving the same problem from opposite ends. Robyn helps firms show up in search and convert digital traffic. Erin helps firms articulate what makes them different. The breakthrough? Neither works without the other—and most firms are treating them as separate challenges instead of one strategic system.

74% of legal clients research firms online after receiving a referral (PR Newswire), yet what they find often contradicts what your partners pitch in person. That friction costs you business—quietly and consistently. This webinar reveals why messaging isn’t a marketing problem; it’s the missing foundation that determines whether all your other investments actually work.

Join us to learn:

• The Revenue Messaging System: A three-part framework (Promise → Proof → Amplification) that turns generic positioning into competitive advantage

• Why your partners’ business development efforts and your digital presence must tell the same story—and what happens when they don’t

• How smaller, nimble firms are taking market share from prestigious competitors by making bold positioning choices (backed by 9Sail’s AM Law 200 data)

• The “make it more true” principle: how to transform claims like “innovation” or “client service” into operational realities clients can validate

• Why nearly 60% of consumers now trust online reviews more than word-of-mouth (PR Newswire)—and what that means for how you position your firm

This webinar is perfect for:

• Managing partners and practice group leaders who want to understand why marketing investments aren’t converting—or how to ensure future investments compound instead of compete

• Marketing directors who need to align their team’s work with business development goals and get buy-in from leadership

• Business development professionals who are tired of hearing “we’re different” without being able to articulate how

• Anyone responsible for firm growth who suspects your positioning should be doing more heavy lifting than it currently is

You’ll walk away with:

• A simple framework for diagnosing where messaging misalignment is costing you conversions

• Specific questions to ask that expose the gap between what you claim and what you operationalize

• An understanding of how referral behavior has changed—and why your digital credibility now determines whether referred prospects convert

• Practical next steps for creating messaging that works as a system across all touchpoints

• Confidence that this isn’t another “rebrand”—it’s the foundation that makes your SEO, content marketing, and partner development efforts actually generate ROI