Webinar Recap - Am Law 200 Performance Review | 9Sail

All Posts Webinar Recap – Am Law 200 Performance Review

August 22, 2024

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In August, Bryan Pattman, partner and COO at 9Sail, discussed the company’s recent white paper analyzing the websites of the Am Law 200 law firms with members of the 9Sail team: Taylor Tobey, Sarah Brodsky, and Ryland Alkins. Read on to learn some of their thoughts on website best practices, as well as practical advice for some “quick fixes.”

Key Takeaways

Prioritize User Experience: Google prioritizes websites with intuitive navigation and clear conversion paths.

Optimize Title Tags and Meta Descriptions: Properly crafted title tags and meta descriptions can significantly boost search visibility.

Leverage Analytics and Search Console: Regularly reviewing website data can inform data-driven improvements.

Approach AI-Generated Content Cautiously: Authentic, human-written content outperforms AI-generated alternatives.

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