The legal landscape is evolving faster than most firms want to admit. While some practices invest heavily in technology or marketing as isolated initiatives, the firms dominating their markets in 2026 understand something critical: digital visibility and operational excellence aren’t separate strategies—they’re inseparable competitive advantages.

Meet the Experts

Join 9Sail’s Robyn Addis and Federate Legal’s T.J. Henry for a candid conversation about what separates thriving firms from those struggling to compete—and what the industry may look like in a few short years as a result.

Robyn brings 9Sail’s expertise in building digital authority that positions firms as the obvious choice in their markets. T.J. brings Federate Legal’s strategic operations perspective—the critical infrastructure that determines whether marketing investments actually translate to profitable growth. Together, they’ll reveal why the firms pulling ahead aren’t just visible; they’re operationally ready to capitalize on that visibility.

What You’ll Learn:

We’ll explore how the intersection of strategic digital positioning and smart operational decisions creates compound advantages that competitors can’t easily replicate. You’ll discover:

• The visibility-to-conversion pipeline: Why being found means nothing if your intake, onboarding, and service delivery can’t scale with demand
• The AI search revolution meets operational reality: What happens when GEO drives qualified prospects to firms that aren’t operationally ready to convert them
• Practical frameworks for aligning your marketing investments with operational realities—because visibility without conversion capacity is just expensive brand awareness
• Why digital visibility without operational readiness is a liability, not an asset—and the infrastructure gaps that cause marketing ROI to leak
• Where marketing and operations intersect to create (or destroy) client experience—and why this integration determines your firm’s ability to scale
• The 2026 competitive reality: Firms that master both visibility and operational excellence will compound advantages faster than firms optimizing for one or the other

This isn’t another webinar about “digital transformation” or “operational efficiency” treated as separate initiatives. It’s a strategic discussion about the integration that creates lasting competitive advantage—because visibility drives opportunity, but operations determine whether you capitalize on it or watch it leak to better-prepared competitors.

Who Should Attend:

This executive-level briefing is perfect for managing partners, CMOs, and legal operations leaders who recognize that digital dominance requires organizational alignment that most firms haven’t achieved—and who are ready to build it.