Why This Matters
AI platforms are already answering the questions prospective clients used to bring to referral sources and search engines. If a firm is not cited in those answers, it is invisible at the exact moment a buying decision is forming.
The gap between a firm’s visibility and a competitor’s is not an abstract number. It is a direct measure of who gets considered and who does not, practice area by practice area. A firm that appears consistently in one practice area but never in another is not underperforming everywhere. It is underperforming in a specific, addressable place.
Tracking the right numbers on a recurring basis turns GEO from a vague initiative into something a firm can report on with the same rigor as any other marketing metric.
What’s Inside:
The Three Core Metrics
The specific measures that reflect real AI visibility, each defined clearly enough to track without guesswork.
Recommended Tracking Cadence
How many prompts, how many platforms, and how often to check them so the numbers hold up over time.
Worked Examples
A competitor comparison and a practice-area visibility breakdown showing how these metrics look in practice.
Helpful Resources
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