As we shift to an increasingly more digital world, did you know that 1/3 of people will begin their search for an attorney online before they ask a friend for a referral? This is why it’s critical that your firm has a plan in place to capture all of those new potential clients coming from online.
While there are a handful of ways to generate more online leads for your law firm, in this article we dive into the top four ways you can increase your leads that come in through your firm’s website.
Develop a Website With a Focus on User Experience
Having a user-friendly and well-designed website can help small to mid-size firms compete and stand out against larger law firms. As a matter of fact, 38% of people will stop engaging with a website if the content or layout is unattractive. A key takeaway here is that without a positive website user experience, you are likely losing potential new clients. On top of that, you can be hurting your firm’s reputation. For example, if someone stumbles upon your website and it’s extremely outdated or takes too long to load, that person will likely find someone else to help with their matter.
Invest in SEO For Your Law Firm
Investing in law firm SEO is critical to any digital marketing strategy, especially if you want to get more leads online. It’s important to keep in mind, however, that SEO is a long-term strategy and can take 6 months to a year to see the full impact of your efforts. Still, SEO is a proven effective strategy for law firms of all sizes that can effectively increase both the quality and quantity of the leads coming in through your website.
In fact, in a 2022 research survey, it was found that 79% of law firms consider SEO to be their most effective marketing channel. This effectiveness can even be proven if your firm takes the time to closely track ROI or ROO.
Develop a Strong Content Marketing Plan
Google has been focusing its attention on the importance of producing high-quality content through its Helpful Content Updates as well as emphasizing E.E.A.T (Experience, Expertise, Authoritativeness, and Trustworthiness). Producing content consistently that is also considered high quality is crucial to improving your visibility and overall rankings within search engine result pages (SERPs). Referring back to SEO, content is a massive part of any SEO strategy so if you’re investing time in one, it’s likely worth your while to also invest in the other.
Additionally, with a strong content marketing plan in place, your firm can become a thought leader as well as a valuable source for both potential new clients and current clients. If you’re unsure where to start when it comes to legal content marketing or are looking to elevate your current strategy, our team at 9Sail can help.
Look into PPC (Pay-Per-Click) Advertising
Unlike SEO, PPC can show its effectiveness much quicker as changes can happen immediately. Through this, you can create a campaign and essentially have it up in running that same day, while with SEO that is not necessarily the case.
With that said, however, utilizing PPC and SEO in tandem can prove to be extremely effective. This can allow your firm’s website to take up additional real estate on the SERPs (search engine result pages) because by putting effort into both methodologies, you can show up at the very top of the page with the ads as well as just below them in the organic section. On top of that, while your SEO strategy is ramping up, investing in PPC through a system like Google Ads can provide you a nice kick start to increasing your online leads.
Pay-per-click advertising also provides you the opportunity to target very specific audiences if you want to. For example, if you are an elder law firm that only serves one specific New Jersey county, you could have your PPC ads just target that area, and you can even get even more granular by targeting specific towns within that county. This allows you to generate an increased amount of online leads that are typically more qualified because you can implement very specific targeting parameters.
If You Want More Online Leads For Your Law Firm 9Sail Can Help
If you are looking to increase your law firm’s visibility and generate more online leads look no further! At 9Sail, we specialize in digital marketing for law firms and can help you with the following:
Reach out today to get a conversation started about how 9Sail can help elevate your law firm’s online presence and get more leads from online sources.
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