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Conversion Optimization - vector illustration. Visitors enter the sales funnel. Sales Funnel and growth chart. Conversion rate optimization banner in flat style. Internet marketing conversion concept.

Is My Website Ready for Conversion Optimization?

What is conversion optimization? Conversion optimization, or CRO, is a systematic process designed to increase the percentage of your website’s visitors who take a specific action, whether it’s completing an email opt-in, filling out a form, requesting additional information, or something else. The goal of CRO is to convert passive website visitors—people who are just…

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SEO For New Websites: Why You Need It and How You Can Start Using It

Your new website is ready to launch, each page crafted with care with pithy yet punchy copy, eye-catching graphics, and easy navigability on desktop and mobile devices alike. But how will people find it?   A website’s best friend is its ranking. Studies and statistics show that when people search for a product or service,…

search engine optimization results case study nj seo

Conversion Rate Optimization Results – School Website Case Study

Overview We recently had an opportunity to work with a large music school on increasing the conversion rate of their site. We use a bottom-up approach when planning out these projects because we often find that goals are not configured correctly, and it makes data-driven decision making difficult or even impossible. By starting from the…

why blogging is important for any business

Blogging: How It Can Help Your Website Ranking and Marketing Efforts

Blogging is important for every business. There’s always something about what you do that someone else out there will be curious about. Blogging is the best way to spread your message, inform your audience, and make a huge splash in the marketing world. How does blogging help your marketing efforts? By improving your SEO ranking,…

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