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9 Measurable Metrics for Evaluating Your SEO’s Effectiveness

SEO, or search engine optimization, strategy helps you to increase the quality and quantity of traffic that arrives at your site through organic search engine results (SER). If you’re new to SEO strategy, this beginner’s guide from Moz provides a detailed tutorial on how search engines work. Once you’ve gotten your website up and running,…

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Organic v. Paid Search: What’s the Difference & Which Should You Use?

You’ve probably heard a lot of talk about SEO and the value it brings for driving customers to your website. There are two main categories that use SEO: Organic search and paid search—but what’s the difference? Organic traffic Organic traffic “travels” to your website without you having to pay for it. When you incorporate SEO…

GDPR General Data Protection Regulation Business Internet Technology Concept. 9Sail Fairfield

What is GDPR?

And How Will it Affect American Businesses? This month, the General Data Protection Regulation, or GDPR, goes into effect throughout the entire European Union. This sweeping legislation addresses the issue of user data and how it is collected. While on the surface this might look like a strictly European issues, the GDPR will affect US…

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