In this installation of 9Sail’s Legal Marketer Webinar series, Roy Sexton, Director of Marketing at Clark Hill and President of the Legal Marketing Association, and Todd Rengel, legal marketing technologist and President of Animus Rex, Inc. joined 9Sail founder and CEO Joe Giovannoli to reflect on this year in legal marketing and review trends for the future.
Key Takeaways
- Market Consolidation: continuing law firm consolidation is likely, in part arising from increased competition from technologically savvy firms that have a mature infrastructure and strong, highly specialized teams already in place. Marketers should prepare to play a larger role in strategy, and to encourage their firms to be proactive rather than reactive.
- Increase Team Efficiency: One of the best things marketers can do, both in budget and in use of technology, is to streamline and find the pathways that are most efficient to satisfy the needs of their internal lawyer clients and external firm clients.
- Be Digital: It’s vital for legal marketers to engage in effective digital marketing, or be left behind.
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