In March, Joe Giovannoli, founder and CEO of 9Sail, discussed performance-based marketing for law firms with two digital marketing experts: Robyn Addis, Chief Marketing and Business Development Officer at Legal Internet Services Incorporated, and Robert Algeri, partner at Great Jakes Marketing. Read on to hear some of their thoughts on best practices for taking your law firm’s digital marketing efforts to the next level.
Key Takeaways
- Everything comes down to understanding your target market, and channeling your marketing efforts to the benefit of those potential clients.
- Understanding metrics for tracking return on investment is vital, but understanding return on objective can be just as important, though less straightforward to measure.
- All roads lead back to your website– mind the visitor journey, and strive to make your website as navigable as possible.
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