Should You Include Video in Your SEO Strategy?

Date: August 9, 2023

Did you know that the total time spent watching videos increased by around 249% from 2016 to 2020? As video becomes a more and more popular marketing tool, many of our clients often ask if they should include video within their law firm’s SEO strategy. While the answer depends on your resources and budget, video will likely positively impact your SEO efforts. In fact, video has an abundance of benefits for your firm that make it worthwhile to consider. 

Benefits of Including Video in Your Law Firm SEO Strategy 

As mentioned previously, there are advantages that your law firm could reap should you invest the time in including video within your SEO strategy. Let’s dive into what some of the most common benefits are. 

Increased Visibility 

By including video within your SEO strategy, you’ll be able to take up additional real estate within the search engine result pages (SERPs). Your video could even pull as a featured snippet or within a carousel which Google has been testing more frequently. 

Additionally, because YouTube is a search engine in and of itself, if you host your videos on YouTube and optimize them properly you can capitalize on increasing your visibility on there, as well. In fact, according to a survey by Google 90% of people said they discover new brands or products on YouTube, so why not give it a shot? If you have questions about optimizing your videos for YouTube feel free to reach out!  

Increased Engagement 

Including video as a part of your law firm SEO strategy can help with engagement on your website. In fact, according to a survey by Wyzowl, 83% of the marketing professionals surveyed said they believe video has increased their visitor’s average time on a page. This is likely due to the fact that watching a video is often much easier for people than having to read through a blog or service page on your website. Additionally, videos are just naturally more engaging than just having text on your pages. 

Humanize Your Brand 

Being a lawyer, you often deal with some difficult matters that are extremely personal to people, such as elder or family law matters. To combat this, including video within your law firm SEO strategy can help humanize your firm’s brand 

According to a survey conducted by Biteable 52% of the marketers surveyed believe that video helps build client trust. This is because potential clients get to see a little bit of your personality before deciding to call or even retain your services. This provides you a bit of a competitive advantage over firms that are not incorporating video into their marketing strategy, 

Backlinking Opportunities 

As you may already know, backlinks play a critical role in any comprehensive SEO strategy. With that said, including video within your SEO strategy could lead to an increased amount of backlinking opportunities. In fact, web pages that contain video get up to 300% more links than those without video. Why is this? Well, you are providing unique and interesting content that people find valuable enough to link back to. It is a win-win for all! 

Not Sure Where to Start When It Comes to Video and SEO for Your Law Firm? 

If you are not sure where to start in incorporating video into your law firm SEO strategy, don’t worry– you are not alone! The team at 9Sail is more than happy to help answer any questions you may have. Contact us today to get started!