Recently, Joe Giovannoli, founder and CEO of 9Sail, sat down to discuss mobile-first SEO and law firm website optimization with two key players at 9Sail: Bryan Pattman, partner and Director of Operations, and Taylor Tobey, Digital Strategist. Read on to hear some of their thoughts on best practices for ensuring that your law firm’s website makes the most of the tools available to it to maximize the effectiveness of your mobile site and improve the user experience.

Key Takeaways

• Google has shifted to a mobile-first indexing approach, reinforced by the fact that the majority of web traffic comes from mobile users. Because of this, law firm marketers must pay special attention to the health of their mobile sites.
• Core Web Vitals tell you two major things: they explain what Google is looking for in the health of your website, and they give you some indication of points of frustration that your users may be experiencing.
• We encourage law firm marketers to spend time on their law firm’s mobile site as a user to see what works, what doesn’t, and what sticking points may be influencing your law firm’s mobile conversions.