Stop Guessing. Start Growing.

Your marketing budget is either your firm’s most valuable investment or its biggest waste. The difference? Knowing which campaigns actually generate clients, and which ones just generate expenses.

Most law firms are flying blind, spending budget on marketing efforts they can’t properly measure. They celebrate website traffic while missing phone calls. They track form submissions but can’t tell you which leads became paying clients. They invest in multiple channels but have no idea which ones deliver real ROI.

This changes now.

 What You’ll Learn in This Executive Briefing

 ✓ The Foundation: Conversion Tracking That Actually Works

• What conversion tracking means beyond vanity metrics
• Why legal marketing requires specialized measurement approaches
• The unique tracking challenges facing B2B vs B2C practices
• Essential conversions every law firm should monitor

✓ Implementation Strategy: Building Your Tracking Infrastructure

• Call tracking implementation that captures lead quality, not just quantity
• CRM integration for complete client journey attribution
• UTM parameter strategies for multi-channel campaign tracking

 ✓ Advanced Optimization: From Data to Strategic Decisions

• How to read the signals your data is actually sending
• Budget reallocation strategies based on performance insights
• Seasonal adjustment tactics for legal marketing campaigns
• Red flags that indicate tracking problems or wasted spend

✓ Executive Action Plan: Your Next Steps

• Immediate implementation steps you can take
• Budget planning implications for Q1 2026
• How proper tracking transforms marketing from expense to investment

Who Should Attend

Managing Partners who need to justify marketing spend to other partners
Marketing Leaders tired of reporting vanity metrics instead of business impact
Business Development Executives seeking to optimize lead generation channels
Marketing Operations Professionals responsible for budget allocation and performance tracking

Your Expert Guides

9Sail’s Senior Analytics Team
Specializing in legal industry marketing measurement since 2015

Our speakers have implemented conversion tracking systems for law firms ranging from solo practitioners to Am Law 200 firms. They understand the unique challenges of legal marketing measurement and the specific metrics that matter for law firm growth.