Measuring SEO Success: How Is Your Site Doing?
Is Your Site Casting Its Largest Net? Discover If You Are Utilizing SEO to Its Maximum Abilities. Everyone’s heard of SEO, but few people understand the effort...
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The Importance of Blogging on Your Business’s Website
You’ve probably noticed that the vast majority of websites have a blog section. But why should you add a blog to your website? There are many benefits of blogging...
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Page Speed’s Impact on SEO
What is Page Speed? Page speed is an important element search engines use when determining your site’s ranking. It is the amount of time it takes for a web page to...
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How Schema and SEO Work Together
As the world’s premiere search engine, Google is constantly improving to match searchers’ intent. In other words, they’re always trying to figure out why...
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Google BERT: What Does It Mean for Your Next Search Query?
Think about all the subtleties and nuances of the English language. You’ve got homophones, synonyms, polysemous words, homonyms, idiomatic phrases, and many other...
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Voice Search, SEO, and the Importance of a Featured Snippet
“Alexa, when is the next leap year?” “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...
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Using Your Competition to Gain an SEO Advantage
By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking...
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Website Conversation Strategies That Work: It’s All About Adding Value
This guest blog was written by Paradigm Marketing and Design Chief Operating Officer & Senior Marketing Strategist, Carolyn Menz. Your website is up...
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Why Storytelling Is an Impactful Content Strategy
Humans are innately drawn to the narrative of a good story, so why not use that approach to deliver engaging online content? Have you ever wondered...
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