How Schema and SEO Work Together
As the world’s premiere search engine, Google is constantly improving to match searchers’ intent. In other words, they’re always trying to figure out why...
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Google BERT: What Does It Mean for Your Next Search Query?
Think about all the subtleties and nuances of the English language. You’ve got homophones, synonyms, polysemous words, homonyms, idiomatic phrases, and many other...
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Voice Search, SEO, and the Importance of a Featured Snippet
“Alexa, when is the next leap year?” “Okay Google, where’s the nearest grocery store?” “Siri, what date is Thanksgiving next...
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Using Your Competition to Gain an SEO Advantage
By recognizing and studying your competition — as opposed to trying to forget that they’re there — you can significantly increase your SEO ranking...
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Website Conversation Strategies That Work: It’s All About Adding Value
This guest blog was written by Paradigm Marketing and Design Chief Operating Officer & Senior Marketing Strategist, Carolyn Menz. Your website is up...
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Why Storytelling Is an Impactful Content Strategy
Humans are innately drawn to the narrative of a good story, so why not use that approach to deliver engaging online content? Have you ever wondered...
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How to Perform Keyword Research for SEO
Love it or hate it, keyword research is a critical step in the content creation process and a necessary component to any successful content...
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What Are the Most Important Google Ranking Factors?
The SEO world is constantly evolving. As tastes and technologies change, search engines adapt to the new landscape. Obviously, it’s critical for SEO...
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What Is a Pillar Page and Why Does Google Love Them?
The way people search online has evolved, and so have the methods that search engines use to provide search results. If pillar pages aren’t in your SEO...
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